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photokina 2006
Multimedia Applications in the Home
Press Release

Users, building owners, architects and planners will have the unique opportunity to attend the "lifestyle media at photokina" special show at the World of Imaging (September 26 to October 1, 2006) in order to find out about the many ways that multimedia applications can be networked in the home. The lifestyle media show, which is open to the public, aims to realistically recreate areas of the home that incorporate today's technology in everyday situations. On show will be house and building technology ranging from light management systems to security technology and video monitoring. The show will, however, focus in particular on the virtually unlimited options related to home entertainment - from home cinema and multiroom AV systems to the integration of complex communications technology for everyday use. As well as viewing the products on display, visitors will also be able to try them out for themselves.

Not just visions of the future, but real-life applications
Rather than concentrating on single types of technology, the spotlight at "lifestyle media" will be on the benefits of the interplay between individual features from different technical areas. To this end, eight replica home areas will be set up and "inhabited" by presenters and visitors to the fair. These areas are designed to be realistic and typical of an average household. Each one will feature a demonstration of certain everyday events. For example, a typical occurrence (an occupant is relaxing in the wellness area when the doorbell rings) will be used to show the possibilities opened up in a modern building by smart use and operation concepts. The central aspect is the holistic approach in which the image is at the heart of the technology. Features that can be used in several home areas will be demonstrated live, and complex technical processes, such as controlling the heating or air condition system, will be simulated in a realistic setting.

At the unique "lifestyle media at photokina" exhibition, Koelnmesse and its partners (including COMM-TEC and Panasonic) will present the latest technology that is currently available. What's more, information islands arranged by post code will be positioned around the activity platform. At these islands, AV dealers, electronics installation specialists, architects, electricians and other sector experts will be on hand to answer visitors' questions. Visitors who are interested in the systems on show will have the chance to talk to experts from their own regions, who will explain how consumers can use the technologies in their homes.

The products on display will be accompanied by an extensive series of presentations. On stage in the activity area, exhibitors and expert guests will be offering insights into lifestyle media during presentations for professional users, traders and end-consumers. Under discussion will be subjects of interest to architects and planners ("A holistic approach to convenience, safety and flexibility") and specialist traders ("Digital content networks using HomePlug devices"). There will also be presentations addressing the needs of end-consumers, with the focus on issues such as how modern technology can help to save money ("Investing to save money: Today's intelligent homes"). Other presentations will reveal the secrets behind successful projection and the maximum sound volume for home cinemas, for example.

The home areas on display are: entrance area, living room, bedroom, children's room, wellness/bathroom, kitchen, study, patio/garden.