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Fujifilm USA Announces Price Increases for Color Paper and Chemicals
Press Release

Valhalla, NY, June 29, 2006 - Fuji Photo Film U.S.A., Inc. announced that prices of Color Paper products will increase by 6-8% and prices for photographic chemicals will increase by 10-22%, depending on product.

The company said that it is necessary to raise prices at this time because it is no longer able to absorb the rising cost of raw materials, including silver and oil.

In April 2006, the company issued a statement that it was notifying its customers of a potential price increase. Then, on May 17, 2006, Fuji Photo Film Co., Ltd., Fujifilm USA 's parent company in Japan , announced that it would implement worldwide price increases for photosensitive material products.

The U.S. price increases for Color Paper and photographic chemicals will be effective August 15, 2006.