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Kodak Brings Style within Reach with New M-Series Zoom Digital Cameras



Eastman Kodak Company today announced the global launch of a new sleek line of zoom digital cameras for the style-savvy consumer. The KODAK EASYSHARE M-Series consists of four fashionable cameras, the M753, M853, and M883, all of which are capable of capturing exceptional pictures at an attractive price.

"The style/value segment has become an increasingly important category in the digital imaging market," said Greg Morrison, digital product marketing manager, Kodak Canada Inc. "Our M-Series line brings consumers the opportunity to expand their picture-taking experience by converging stylish, compact designs and quality digital imaging technology, with affordable pricing."

M753 and M853

The KODAK EASYSHARE M753 and M853 Zoom Digital Cameras are equipped with 3x optical zoom lenses and 7- and 8-megapixel resolution respectively, which allows consumers to print clear, crisp images up to 30" x 40" in size. Memories captured with the KODAK EASYSHARE M-Series Cameras are displayed on a vibrant 2.5-inch LCD screen, perfect for instantly sharing clear, bright pictures and videos whether inside or outdoors.

The pocketable design of the KODAK EASYSHARE M753 and M853 is further enhanced through a variety of colors. The M753 is available in black, silver, purple, copper, pink and blue, while the M853 is produced in white, red, graphite, silver and espresso. The brilliant colored cameras are complemented by a full range of fun camera accessories designed for the fashion-conscious person.

M883

An additional zoom digital camera in the KODAK EasyShare M-Series line is the M883, offering 8-megapixel resolution and high ISO settings. While maintaining its sleek design, the M883, with built-in face detection technology, allows consumers to view their pictures and videos on a huge 3-inch LCD screen. The all-metal bodies of the M883 come in silver and black and red.

M-Series Features

The KODAK EASYSHARE M-Series Cameras are loaded with a vast array of features that make great picture-taking incredibly simple. From high ISO  settings that produce clearer pictures in low-light situations, to Digital Image Stabilization and KODAK PERFECT TOUCH Technology, the features onboard the KODAK EASYSHARE M-Series Cameras help consumers take consistently better shots.

M-Series Pricing

The KODAK EASYSHARE M753 camera will retail for $179 CDN (MSRP) beginning in July 2007, the M853 will follow in September, retailing for $199.95 CDN  (MSRP). The M883 will be available in September and will retail for $229 CDN  (MSRP). The fashionable camera accessories range from $9.99 to $49.99 CDN  (MSRP) and can be found on www.kodak.com.

Additional Camera Introduced - Z1275

Also announced today, is the new KODAK EASYSHARE Z1275 Zoom Digital Camera. The Z1275 is a small sized high-zoom digital camera, offering 12-megapixel imaging and 5x optical zoom with photographically-advanced features. And like the M series cameras, the Z1275 is equipped with features that help consumers take consistently better shots, like Digital Image Stabilization and KODAK PERFECT TOUCH Technology. The Z1275 is available July 2007 and will retail for $279 CDN (MSRP).

About the KODAK EASYSHARE System

Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE Digital Photography System, enhancing the digital photography experience for consumers worldwide. The EASYSHARE System consists of digital cameras, picture frames, snapshot printers, online services, software, inkjet and thermal photo papers, and accessories-making picture-taking, sharing and archiving effortless. All KODAK EASYSHARE Products being introduced today include the latest Version 6.2 of KODAK EASYSHARE Software featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 6.2 Software now includes direct access to KODAK Gallery making it simple to find albums stored online. The new KODAK EASYSHARE Software Version 6.2 can be downloaded for free. Further information on all KODAK EASYSHARE Products can be found at www.kodak.com.

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator. With sales of $10.7  billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere. Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com.

Kodak, EasyShare, and Perfect Touch - are trademarks of Eastman Kodak Company.



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