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SanDisk Brings Automatic Online Backup to USB Flash Drives



MILPITAS, Calif. --(Business Wire)-- Jan. 2, 2008 SanDisk Corporation (NASDAQ:SNDK) today announced Cruzer(R) Titanium Plus, a USB flash drive that offers automatic online backup for every file copied to the drive, giving users true peace of mind.

Cruzer Titanium Plus will be featured at the 2008 International Consumer Electronics Show from Jan. 7 to 10, where SanDisk will be demonstrating products at Booth #30768, South Hall 3, in the Las Vegas Convention Center.

Cruzer Titanium Plus, with a capacity of four gigabytes (GB)(1), is the first flash memory product from SanDisk to offer online backup. Users get the best of both worlds, with access online and offline: Data is always available when Cruzer Titanium Plus is plugged into any computer. Users also get quick access to their backed-up files through any computer connected to the Internet, should they forget to bring the drive with them, or if the drive is lost or stolen.

Getting started with Cruzer Titanium Plus is fast and simple, and the drive comes with six months of free online backup service. After quickly opening a personal password-protected online account, any files copied to the drive - such as documents, photos, digital music, spreadsheets, digital video or work presentations - are automatically backed up online. If the computer isn't online when files are copied to the drive, the backup will take place automatically the next time there is an Internet connection.

Cruzer Titanium Plus even helps protect the user against accidentally deleting important files. Files deleted from the drive can be easily recovered by signing into the online backup account.

"This is true 'set it and forget it' data protection. Many users have told us they worry about losing their data, and now SanDisk is reducing that anxiety through an innovative new form of online backup," said Hezy Rotman, vice president and general manager of SanDisk's USB Division.

"We believe Cruzer Titanium Plus will encourage people to use flash drives for storing important data, not just transferring files from one computer to another."

Beyond online backup, Cruzer Titanium Plus offers several additional data protection features:

-- A rugged, crush-resistant metal case, reducing the risk of physical damage.

-- Optional security by turning on password protection - with AES hardware data encryption - for all files stored on the drive, preventing other people from accessing user data if the drive is lost or stolen.

-- Two years of free lost-and-found service from BoomerangIt(TM), to increase the chances users will get the drive back if it's misplaced.

Cruzer Titanium Plus comes with a BoomerangIt sticker to put on the drive; if the drive is recovered, the owner typically pays shipping costs and provides a small reward.

The online backup service for Cruzer Titanium Plus is powered by BeInSync, a leader in data backup, synchronization, access and sharing.

Storage for BeInSync online backup is provided by Amazon Web Services, a subsidiary of Amazon.com that gives businesses access to in-the-cloud web services they can use to enable virtually any type of application. Amazon has spent over 12 years and billions of dollars building the infrastructure, technical knowledge, and operational excellence to operate a world class web-scale computing platform, which means Cruzer Titanium Plus user data is stored with the same technology that Amazon.com utilizes for its retail business.

BeInSync further protects users by encrypting all files during transmission from Cruzer Titanium Plus to Amazon's servers.

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