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Panasonic Unveils 12.2 Megapixel Digital Camera with 28mm Wide-Angle

SECAUCUS, N.J., May 21 /PRNewswire/ -- Panasonic today expanded its LUMIX family of digital cameras with the introduction of the compact LUMIX DMC- FX100, the world's first to feature 12.2 Megapixel resolution with a 28mm wide-angle. The newly developed and exclusive 28mm wide-angle LEICA DC lens features 3.6x optical zoom, f/2.8 brightness, 1/1.72-inch large CCD and Intelligent Image Stabilization with Mega O.I.S. and Intelligent ISO Control. The LUMIX DMC-FX100 will be equipped with a 2.5-inch LCD screen, and its slim lightweight design makes it extremely portable and stylish.

Intelligent Image Stabilization, a feature across the entire 2007 LUMIX digital camera line, incorporates the industry's most advanced countermeasures against blurring. This system comprises two features - MEGA O.I.S. (Optical Image Stabilization) and Intelligent ISO Control. Together the features make it easy to capture beautiful photos by compensating for the effects of hand- shake and image movement, making it possible to take clear, crisp photos anytime, in any mode.

"Thanks in large part to the DMC-FX100's newly developed exclusive LEICA DC lens and the high-quality, high-performance Venus Engine III, you no longer have to sacrifice power in a compact camera," said Alex Fried, National Marketing Manager, Optical Imaging, Panasonic Consumer Electronics Company. "With an impressive 12.2 megapixel resolution power, a 28mm wide angle lens and Intelligent Image Stabilization, the DMC-FX100 is raising the bar for the entire compact, point-and-shoot class."

The DMC-FX100 also introduces a more powerful flash with reach up to 16 meters, high-speed burst shooting, which allows consecutive shooting at a lightning-fast eight shots per second** and a new high sensitivity mode in which ISO 6400 recording is realized***.

Furthering Panasonic's commitment to Living in High Definition the DMC- FX100 can also record 1920 x 1080 high-definition still pictures and 1280 x 720 at 15 frames per second motion pictures, both perfect for viewing on 16:9 High Definition Plasmas.

Other advanced features of the LUMIX DMC-FX100 include: * Easy Zoom feature that shifts the lens instantly to full 3.6x zoom power. A second touch of the button activates the Extra Optical Zoom function and extends zoom all the way to 7x.**** * 27 MB of built-in memory: Perfect for backing up SDHC/SD Memory Card recording. * Added Scene Modes: New high sensitivity mode and new high speed burst shooting mode, making it easier than ever to get beautiful photos in a range of photographic situations and taking further advantage of high resolution image recording. * Picture Playback by category: Sorts images into categories such as portraits, landscapes, nightscapes, events and motion pictures. Also, allows slideshow playback of images in the same category. * Available in two colors: silver and black. * The LUMIX DMC-FX100 will be available in July 2007. * As of 22 May, 2007, as a digital camera with 28mm wide angle zoom lens ** In 2-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording. *** In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.

**** When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available

DMC-FX100 Dimensions (W x H x D) Approx. 96.7 x 54.0 x 24.5 mm (3.80 x 2.13 x 0.96 inch) Weight Approx. 148g. (0.33lb) Approx. 176g with Battery and SD Memory Card (0.39 lb) Camera Effective Pixels 12.2 Mega pixels Image Sensor 1/1.72", 12.4 Mega Total Pixels CCD Primary Color Filter Optical Zoom 3.6x Extra Optical 4:3 Aspect Ratio: 4.4x for 8Mega, Zoom 5.6x for 5Mega, 7.0x for 3Mega, 2Mega, 0.3Mega 3:2 Aspect Ratio: 4.4x for 7Mega, 5.6x for 4.5Mega 7.0x for 2.5Mega 16:9 Aspect Ratio: 4.4x for 6Mega, 5.6x for 3.5Mega, 7.0x for 2Mega Digital Zoom 4 x (Max. 14.3x combined with Optical Zoom without Extra Optical Zoom) (Max. 27.9x combined with Extra Optical Zoom) Focal Length f=6.0-21.4mm (35mm Equiv.: 28-100mm) Lens LEICA DC VARIO-ELMARIT 7 elements in 6 groups (4 Aspherical Lenses / 5 Aspherical surfaces) Aperture Wide: F2.8 / F9.0 (2 steps) Tele: F5.6 / F18 (2 steps) Optical Image Stabilizer MEGA O.I.S. (Mode1/ Mode2) Conversion lens Compatibility -- Focusing Area Normal: 50cm - infinity Macro / Simple mode/ Intelligent ISO / Motion Picture : wide 5cm/Tele 30cm - infinity AF Metering 1-point/ 1-point high speed/ 3-point high speed/ 9-point/ Spot Focus Auto Focus System, Normal/Macro (Dial) AF Assist Lamp Yes ISO Sensitivity Auto / 80 / 100 / 200 / 400 / 800 / 1250 / 1600 (High Sensitivity Mode : Auto(1600 - 6400) ) White Balance Auto / Daylight / Cloudy / Shade / Halogen / White Set White Balance Adjustment (+/- 10steps, except for auto set) (Selectable at Portrait, Soft Skin, Self-Portrait, Sports, Baby, Pet, High Sensitivity, and Highspeed Burst mode) Exposure Program AE Exposure Compensation 1/3 EV step, +/-2 EV Backlight Yes (at simple mode) Compensation Auto (AE) Bracketing +/- 1/3 EV -1EV step, 3 frames Light Metering Intelligent Multiple / Center Weighted / Spot Dial: Playback, Intelligent ISO, Normal Picture, Simple, Macro Scene Mode SCN (Portrait, Soft Skin, Self-Portrait, Scenery, Sports, Night Portrait, Night Scenery, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Motion Picture, Print Shutter Speed 8-1/2000 sec Starry Sky Mode : 15, 30, 60sec. Self Timer 2sec / 10sec Auto Review 1sec, 3sec, Zoom Review 1x / 4x / 8x Contrast Low, Standard, High Picture Sharpness Low, Standard, High Adjustment Saturation Low, Standard, High Noise Reduction Low, Standard, High Color Effect Cool, Warm, Black & White, Sepia Mode Color Mode - Recording Still Image: JPEG (Design rule for Format Camera File system, based on Exif 2.21 standard), DPOF corresponding image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard)+ QuickTime Motion picture: QuickTime Motion JPEG Recording Still Image: 4:3 Aspect Ratio: 4000 Image Size x 3000 pixels, 3264 x 2448 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels , 640 x 480 pixels 3:2 Aspect Ratio: 4000 x 2672 pixels , 3264 x 2176 pixels 2560 x 1712 pixels , 2048 x 1360 pixels 16:9 Aspect Ratio: 4000 x 2248 pixels, 3264 x 1840 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels Image quality Fine / Standard Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps 16:9 Aspect Ratio: 1280 x 720 pixels 15 fps, 848 x 480 pixels 30 fps, 10 fps Burst Shooting Full-Resolution Image, 2 frames/sec Mode Max. 5 images (Standard mode), Max 3 images (Fine Mode) High-speed Burst Mode: 8 frames/sec (recorded in 2M for 4:3, 2.5M for 3:2, 2M for 16:9) Unlimited consecutive Yes shooting Easy Zoom / Yes / - Zoom Resume Still Image Rec. with 5 sec Audio Audio Dubbing Max. 10 sec Real-time Yes histogram Composition Yes (2 patterns) Guide line Built-in-Memory 27MB Scene Mode Yes Help Screen Auto Angle Yes Detection Flip Animation - Travel Date / Yes / Yes World Time Date Stamp Yes Auto, Auto/Red-eye Reduction, Forced Built-in-Flash On, Slow Sync./Red-eye Reduction, Forced Off 0.6 - 5.0m (Wide/ISO Auto), 0.3 - 2.5m (Tele/ISO Auto) External Flash - Viewfinder - LCD Monitor 2.5" Polycrystalline TFT LCD Display (207K Pixels) Field of View : approx. 100% Power LCD mode, High angle mode 25-thumbnail display, 9-thumbnail Playback mode display, calendar display, zoomed playback (16x max.), Playback of favorite pictures, Creating still pictures from a motion picture Category Playback (playback and slideshow of pictures in category) Slide show (duration is adjustable, also manual controllable), image rotation Resizing (selectable number of pixels), trimming, protection, aspect conv.

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<<PR Newswire -- 05/22/07>>