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Lite-On IT Introduces New Line of Digital Photo Frames Under New cenOmax Brand

Fremont, CA. – October 23, 2007 - LiteOn IT, a world leader of optical storage solutions for PCs, is introducing its first digital photo frame under its new consumer brand name cenOmax. The company announced it will introduce additional IT and consumer electronics products under the cenOmax brand in the coming months.

The company made the conscious decision to maintain its LiteOn brand exclusively for its line Optical Disk Drives (ODD) and enter the consumer market with a new brand to eliminate confusion among consumers and prepare for extended product offerings in the consumer electronics marketplace.

“The LiteOn brand is internationally recognized and respected in the computer and optical drive markets,” says Christine Hsing, Marketing Manager at LiteOn IT. “Our marketing and sales goals and strategies are very specific – and very different – in the ODD and CE markets. “We needed to separate the two product lines to ensure that we continue to provide our customers with the best products and service in the industry and minimize confusion over what the LiteOn brand represents,” Ms. Hsing added.

The cenOmax F7024B 7-inch digital photo frame is a beautifully-designed photo frame with playback features that make it ideal for the home, office, college dorms or for traveling executives.

The F7024B includes four (4) interchangeable frame inserts to match the style and décor of any room -- and any season of the year. It incorporates the Auto Rotate feature which automatically rotates images for proper viewing, whether the frame is positioned vertically or horizontally. The built-in alarm clock and calendar option make it an ideal travel companion for students and executives.

The F7024B can play back photos, video and audio in several formats including SD/MMC/MS/xD/CF for photos, supports major video formats and MP3 audio through its built-in speakers, and allows users to add music to their slideshows.

The F7024B 7-inch digital photo frame will be available at retail outlets nationwide in October and have a suggested retail price of $89.99.

cenOmax is a brand owned and distributed by Lite-On IT Corporation. Lite-On IT Corporation is well known for its ODD products. For more information check