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Lenmar's Battery Central Boosts Retailers' Sales of Rechargeable Batteries

CAMARILLO, Calif.–(October 23, 2007) – Lenmar’s Battery Central, a Web-based online battery finder, enables retailers to easily sell batteries, chargers and accessories for more than 70,000 different devices without inventory or overhead. It’s the simple, effective and profitable way for every retailer to participate in the $5 billion plus market for rechargeable batteries. With Battery Central as their virtual battery inventory, retailers can sell batteries and accessories even if they don’t sell devices that need batteries.

“Every day, frustrated consumers hunt for the right replacement battery for a digital camera, camcorder, laptop computer, cell phone or other popular portable electronic device,” says Marty Goldberg, president of Lenmar. “How can retailers simply and profitably satisfy this need when there are thousands of different rechargeable batteries and power accessories on the market?”

Battery Central is a flexible system suitable for in-store and online sales. Retail sales associates can use it via a Web browser on a network terminal, and customers can find batteries and place an order via a self-service electronic kiosk in the store. For online sales, Battery Central can be integrated into a retailer’s own Web site, matching the graphic design.

Lenmar’s proprietary battery search engine and comprehensive database lists more than 1,000 different batteries and power accessories cross-referenced to cover more than 70,000 different devices including laptop computers, video camcorders, cellular phones, MP3 players, digital cameras, 2-way radios, cordless telephones and power tools. Lenmar’s staff of battery experts updates the database and cross references regularly.

Lenmar has the most comprehensive selection of any manufacturer and is first to market with the latest power accessories. Lenmar has the right battery, charger and accessories for even the newest devices. Retailers have several options for order fulfillment: via Lenmar, via a Lenmar distributor or via Lenmar’s online shopping cart/e-commerce package that can easily be integrated into an existing Web site. Sears, Radio Shack, Staples and D&H Distributing are among the top retailers and distributors now using Battery Central. For more information and a free online demonstration of Battery Central, please visit .

“Battery Central has opened up a lot of new sales opportunities for our retail partners,” adds Goldberg. “We’re extremely pleased that all of our retail partners have significantly increased in-store and online sales in the battery category since launching Battery Central on their web sites.”

Lenmar Enterprises, Inc. located in Camarillo, California, creates products that make every consumer electronic device more powerful, more valuable and more useful. Lenmar products have repeatedly won Consumer Electronics Show design and engineering awards for outstanding technology. Lenmar has been considered the premium alternative to OEM batteries and power accessories for more than 40 years.

Lenmar is also the leader in on-line fulfillment for batteries and power accessories for consumer electronics. Its acclaimed Battery Central search engine helps mega-retailers such as, and to easily and efficiently sell thousands of different battery products online.

For more information, please visit .