ImagingInfo.com |

Boulder, CO, - LifePics is the new online imaging solutions provider for Hy-Vee, an Iowa-based supermarket chain with over 200 stores across the Midwest. Since launching the new LifePics solution in November of 2007, Hy-Vee's online order volume increased immediately, and continued to escalate throughout the holiday season and into the New Year.

"We have been amazed and excited about how quickly our order volume increased since changing our online imaging system to the LifePics solution," said Karl Kruse, Assistant Vice President of General Merchandise at Hy-Vee. "Our customers have really enjoyed the easy-to-use interface and all of the new products and features. The enthusiasm of our customers is evident in the order volume increase we've seen since launching the LifePics service. It has been a huge success for our company."

Customers can choose from a broad selection of prints and other creative photo products, including photo books, calendars, greeting cards, scrapbook pages, t-shirts, mugs, sports memorabilia, mouse pads, and many more. Hy-Vee expects its online order volume to continue to increase as more stores are enabled with in-store and 1-hour service for online orders.

"The strong order volume increase Hy-Vee has shown indicates how dedicated they are to their online imaging business and how successful our solution is," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "Hy-Vee immediately reported order volume numbers at the same level as some of our top retailers. They have really come out of the gates with a bang, and we expect the order volume will only continue to increase as more stores enable in-store and 1-hour service."

LifePics is the market leader in online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer.

More retailers use LifePics than any other online imaging solution. LifePics' customers include mass merchants, large food and drug chains, local camera shops, and independent photofinishers. Retailers offer the service at more than 13,000 stores across the U.S., Canada, Australia, and New Zealand. LifePics works closely with retailers to help build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at www.lifepics.com.

In 1930, Charles Hyde and David Vredenburg opened a small general store in Beaconsfield, Iowa. That store grew to become Hy-Vee - a company known for excellent service and affordable prices. As an employee-owned company, Hy-Vee encourages each of its more than 52,000 employees to help guide the company. Through their efforts, the name "Hy-Vee" has become synonymous with quality products, affordable prices, and superior customer service. Hy-Vees slogan, "A Helpful Smile In Every Aisle," expresses the foundation of its corporate philosophy.

With 2007 sales of more than $5.6 billion and 222 retail stores across seven Midwestern states, Hy-Vee ranks among the top 30 supermarket chains in the nation.