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Fasson Digital Offset Printing Introduces Seven Self-Adhesive Papers and Films



(Painesville, OH) December 3, 2007 – Avery Dennison’s Graphics & Reflective Products Division has launched the all new Fasson® Digital Offset product line for digital offset printing. The new Fasson® product line was developed with the HP Indigo Group and can be used in a variety of applications such as multi-color quality labels, promotional and collectable stickers.

The new product line for digital offset printing includes 3 white papers and 4 film products. The papers are available with matte, semi-gloss and cast coated high gloss face finishes. The films are environmentally friendly and offered in a matte finish polyethylene, a clear polyester and either a clear or white gloss polypropylene. The products can be used in a variety of small run, hand-applied applications such as CD or mailing labels and flexible packaging.

The new product line features:

Printability on the HP Indigo®, Xerox DocuColor™ and iGen3™, and Kodak NEXPRESS™ digital presses

Full bleed printing on a global sheet size, 12.59” x 18.11” or 32 cm x 46 cm

Proprietary diagonal score pattern is exclusively Avery Dennison’s and provides up to 25% better yield when printing multiple labels per sheet

1 ¼” spaced diagonal scoring pattern on our papers guarantees that every label will have a scoreline making application time quicker §

Features safety edge technology on the film products which prevents adhesive bleed along the edges during printing § Two-year shelf life

For more information, printers can contact their Avery Dennison sales associate, local fine paper merchant, the AnswerLine at 800-443-9380 for additional product information. Information on Fasson® sheet products is also available online at www.averygraphics.com.

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion and operations in over 50 countries.

Products offered by Avery Dennison include: Fasson® brand self-adhesive materials; Avery Dennison® and Paxar® brand products for the retail and apparel industries; Avery® brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.

In other company news, Avery Dennison’s Graphics & Reflective Products Division launched a new marketing initiative to highlight the advantages of the Fasson® Crack’n Peel® brand product line. Crack’n Peel® brand products run and cut like paper and are used in a variety of applications such as specialty premium, prototype and short-run labels, kid’s stickers, and backstage concert passes.

Commercial and offset printers and fine paper merchants received a package of labels titled, “Fact of life: Some labels are better than others” with five sheets of classic tongue-in-cheek social labels like “Go-Getter and Suck-Up” printed on Crack’n Peel premium pressure sensitive paper.

The mailing showcases the features and advantages of Crack’n Peel® brand products:

Superior layflat of the sheet reduces the risk of downtime on the press Hot melt, rubber-based adhesive that doesn’t ooze when running through the press or when it is die cut/guillotined

Proprietary diagonal score pattern on the back of Crack’n Peel is exclusively Avery Dennison’s and provides up to 25% better yield when printing multiple labels per sheet. The diagonal score allows labels to be nested in any pattern without risk of die-cutting or guillotining along a vertical score line.

§ 1 ¼” spaced diagonal scoring pattern guarantees that every label will have a scoreline. Application time is quicker because there will always be a score line to assist the user in peeling off the liner.

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