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Digital FOCI Introduces Photo Safe
Keep Your Photos Safe & Sound on the Road with 40GB to 120GB Low-Cost Portable Hard-Drives

Los Angeles, California, March 5, 2007 -- Digital Foci, Inc. announced today that that it will introduce Photo Safe portable digital photo storage with 40GB, 80GB, 120GB hard drives and built-in memory card readers at this week's Photo Marketing Association Conference (PMA) in Las Vegas.  Photo Safe is a portable hard drive that lets you quickly and securely save digital photos wherever you go, so you can keep snapping away and never worry about losing important photos or running out of memory card space while on the road.

Essential Traveler's Digital Camera Companion

Photo Safe is the essential traveler's digital camera companion featuring 40GB, 80GB and 120GB hard drive configurations for copying photos from memory card to the hard drive for safe-keeping. Photo Safe provides the fastest copy speed on the market as compared to similarly priced products.  Its text/icon backlit LED screen shows key system information, including operational status, battery life, remaining hard drive capacity, and active partition (Photo Safe supports multiple hard drive partitions). Copy status indicator displays percentage completed during copy, copy confirmation, and number of files copied upon completion.

A unique folder name that indicates media card type and copy sequence is automatically created for each copy task to help you keep organized. When you get home, simply connect Photo Safe to your computer to retrieve your saved pictures. With its user-replaceable Li-Ion battery that's rechargeable via computer USB port or external AC power, Photo Safe provides the ultimate convenience both at home and on the go.

Priced attractively for leisure photographers starting at $139, Photo Safe is a lower-cost alternative to the popular Digital Foci Picture Porter Elite.  Both Photo Safe and Picture Porter Elite save photos on their portable hard drives so you don't have to bring heavy laptops on the road. The key difference is that Photo Safe uses a simplified operating system and lower priced backlit LCD for text-only display, whereas Picture Porter Elite features a 3.6" color LCD screen and advanced operating system for viewing photos and playing music and movies.  See for Photo Safe vs. Picture Porter Elite full comparison chart. 

Photo Safe's 40GB, 80GB and 120GB hard drives let you free up expensive memory card space so you can keep snapping photos.  Just insert the digital camera memory card into Photo Safe and directly download images - no cumbersome cabling or computer needed.  Photo Safe easily copies the entire content of your memory card with the convenient one-touch Auto Copy button with copy speeds of up to 3.4MB/sec, so a full 1GB card can be copied in approximately 5 minutes.

Works with All Media Formats

Photo Safe works with all popular media card formats, including CF, MicroDrive, xD-Picture Card, MMC, SD/HC Card, miniSD, Memory Stick, MS PRO, MS Duo, and MS PRO Duo.  You can also make copies of photos taken from friend's and family's digital cameras by inserting their cards into Photo Safe for instant archival of special moments.

Hard Drive Backup, Memory Card Reader, and Data Bridge between Computers

When connected to a computer, Photo Safe also functions as an external hard drive and memory card reader. Use Photo Safe to back up and archive digital images, music and important files from your computer through its high-speed USB 2 connection.  Since Photo Safe is compatible with both Windows and Mac, you can also easily transfer files between computers with the different operating systems. 

Digital Foci helps consumers manage and enjoy their digital content collection easily.  The company enhances people's lives by allowing them to seamlessly move digital photos, video, and music from one place to another. With Digital Foci products, consumers are able to enjoy any of their digital content on any device without ever worrying about format compatibility.  Digital Foci products include digital picture frames, photo displays, storage devices, and card readers for transfer, storage, and management optimized for any setting where you choose to enjoy your digital content.  

Digital Foci (pronounced "foe-sigh") is the plural form of the word "focus" and symbolizes the many distinct points where light and sound converge and diverge.  It is at these digital focus points (or foci) where you view and share your digital pictures, watch your digital video, listen to your digital music, and access your digital files.