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ArcSoft Demonstrates Embedded Solutions for Cameras and Camera Phones

ArcSoft is demonstrating its new Smile Detection, Blink Detection, and Dynamic Lighting Embedded Solutions for digital cameras and camera phones this week at the PMA 2007 Convention. Together with ArcSoft's existing and widely touted Embedded Solutions, these new technologies give camera and camera phone makers the opportunity to provide advanced enhancement functions built in to their devices.

"Today's digital capture devices, particularly camera phones, are everywhere now," said Michael Downs, ArcSoft Vice President of Marketing and Business Development. "With our Smile Detection, Blink Detection, and Dynamic Lighting technologies embedded into their devices, people can capture better photos and avoid common problems, such as closed-eye."

The Smile Detection and Blink Detection technologies help ensure that everyone's face looks "picture-perfect" with every shot. The new Dynamic Lighting technology compensates for unfavorable lighting conditions by brightening underexposed areas and balancing overexposed areas. These new technologies further expand ArcSoft's extensive line of embedded solutions and confirm ArcSoft's position as one of the key providers of multimedia software for camera phone vendors worldwide.

ArcSoft's Embedded Solutions cover a broad spectrum of advanced functions:

ArcSoft Anti-Shaking ArcSoft Auto-Enhance ArcSoft Blink Detection - NEW! ArcSoft Creativity ArcSoft Dynamic Lighting - NEW! ArcSoft Face Tracking ArcSoft FunnyFace ArcSoft PhotoStitching ArcSoft Red-Eye Removal ArcSoft Smart De-Noise ArcSoft Smile Detection - NEW!

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices.

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