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HP Bolsters Digital Photography Offerings
M2 Communications Ltd



11 March 2007-HP this week made a series of announcements at the Photo Marketing Association Trade Show designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.

Foremost among the announcements, the company introduced HP DreamColor Technologies, a highly integrated system that delivers digital color consistency across a series of devices.

HP said that DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match color to prints or digital sources and automatically deliver predictable color in a wide variety of applications, from photos to marketing collateral to posters.

Also introduced at the tradeshow, the new HP Designjet Z3100ps GP Photo Printer, which is one of the first products to implement HP DreamColor.

The company noted that over the coming year, it plans to implement support for HP DreamColor across a range of markets and product categories, including PCs and monitors.

HP also launched 12 new digital photography products, technologies and services for home users as well as retailers. Highlighting the lineup, the HP Photosmart R837 Digital Camera is the first digital camera featuring the ability to tag photos inside the camera, which allows for easy searching and organization within Microsoft Windows Vista, the company noted.

"From our ease-to-use solutions for consumers to back-end infrastructures for retailers, HP is truly the only company with the depth and breadth to create a seamless and scalable photography experience - in the home, online and at retail," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "Through our innovation, we are enabling our customers to realize the true power of digital, freeing them from the constraints of analog and enabling them to tell their stories through photos."



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