Lexar, a leader in advanced digital media and accessories, is celebrating its 10th anniversary of developing and delivering flash memory cards for the digital photography, consumer electronics, industrial and communications markets. Originally established in 1996, and recently acquired by Micron Technology, Inc., Lexar has developed new technologies and marketed products that have contributed to sustained growth in the professional and consumer digital imaging markets. Lexar's 10th anniversary will be one of many topics highlighted in the company's booth (#C066/D069) at the upcoming Photokina show in Cologne, Germany.
Since the company was formed, Lexar has introduced a lengthy list of breakthrough products including high-speed and high-capacity memory cards and USB flash drives, and workflow-improving flash card readers. For example, Lexar was the first flash memory company to "speed-rate" flash cards and USB flash drives. In addition, in early 2005, Lexar became the first flash memory company to launch and manage a digital photography website. The company's proven expertise in developing and marketing professional and consumer products, and its well-established presence in the retail sector, were contributing factors in Micron's decision to acquire the company.
Over the past decade Lexar has marketed flash cards and accessories that have improved the digital imaging experience of consumer and professional photographers alike. This pioneering approach toward the flash memory categories is enhanced by Micron's recent acquisition of the company, which will strengthen Lexar's ability to develop and market impactful, uniquely designed and workflow-improving new products for years to come.
Immediately following the acquisition, Lexar began leveraging the leadership and operational excellence of its new parent company. Lexar is now well positioned to continue its longstanding commitment to delivering leading technologies and innovative solutions to consumers, as well as providing strong partnerships, support, and programs to its distribution and retail partners.Copyright 2005 LexisNexis, a division of Reed Elsevier Inc. All rights reserved.
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