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PMA 2006
Wolverine Data Inc. Announces Portable Devices Now Accept Over 40 RAW Files
Press Release

ORLANDO—Feb. 26, 2006—Wolverine Data Inc. announced at PMA 2006 here today that its Wolverine® MVP Portable Media Player and Storage devices now accept over 40 RAW file types to help maximize professional photographers' productivity in two ways. First, MVP devices eliminate the need for photographers to purchase several portable devices for different cameras since MVP Series devices read and store all popular photo and video formats. Second, they eliminate the need to purchase multiple memory cards since the devices store up to 40,000 photographs (depending on hard disk size and image sizes).

"We designed the Wolverine MVP as a digital camera companion, an essential piece of equipment for professional photographers and serious amateurs," stated Matt Mardini, president of Wolverine Data. "As a result, we're constantly adding new RAW formats as they become available. In fact, we recently added seven more to bring the total up to 40—far more than any competitor."

"The ROI is incredible," said professional photographer David Esquire, Esquire Photography, Seal Beach, Calif. ( "I've used the Wolverine MVP 9100 since February, and it's already paid for itself several times over. I do a lot of photography in the field—sports, fashion, weddings—and I've carried as many as 40 flash cards, which can get very expensive. Now I get by with just four. It accepts all popular memory devices, which is an important consideration when I use assistants who carry different cameras. I also use my MVP when I make presentations because it displays both photos and videos. And when I go to the color lab, I've got all the photos and descriptions on my Wolverine MVP so I can constantly cross-check and make sure we're all on the same page. I can't imagine working without it."

Wolverine® MVP Portable Media Player and Storage devices store, write and play back thousands of photos, full-length movies and songs. They are available in 60GB, 100GB and 120GB versions while accepting JPEG, TIFF, BMP, RAW and TXT photo files as well as MPEG-1, MPEG-4 and DivX-5/6.x video files. In addition, the built-in high-fidelity MP3 player accepts MP3, WMA, AAC, CDA and WAV audio files.

The 7-in-1 memory card reader allows photographers to directly download, store and read/write photos, video and music from all popular memory cards including Compact Flash (CF), MicroDrive (MD), Secure Digital (SD), Multimedia Card (MMC), Memory Stick (MS) and MS Pro, Smart Media (SM), and XD cards. Additional memory cards are supported using a third-party adaptor. Wolverine Data offers periodic firmware upgrades on its website to ensure that MVP Series devices accept the latest memory cards and camera-dependent RAW images. In fact, MVP units are the only devices currently on the market that display RAW camera files with EXIF information.

The rechargeable internal battery allows up to 20GB of data transfer at speeds up to 5MB/second (memory card dependent), eight hours of music or 3.5 hours of video playback on a single charge.

All Wolverine MVP Series Portable Media Player and Storage devices ship with all necessary cables (including TV out and audio out), remote control for displaying photos and videos on a TV, rapid charger, ear piece, line-in recorder and built-in recorder that allows users to write directly from cassettes and CDs, plus a unique carrying case with a built-in speaker.