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PMA 2006
Qpixel and NuCORE Team Up to Offer New H.264 Reference Design for Digital Camcorders and Cameras
via NewsEdge Corporation



PMA 2006 ORLANDO, Fla.--(BUSINESS WIRE)--Feb. 24, 2006--Qpixel Technology:

-- Product Evaluation Kit from Qpixel Technology and NuCORE Being Demonstrated at PMA Offers First Proof-of-Concept for Customers Wanting High-Quality, Low-Power H.264 in an All-in-One Capture, Encoding and Playback Reference Design

Qpixel Technology, an innovator in H.264 digital video compression audio and video encoder/decoder solutions, and NuCORE Technology, a developer of leading edge digital image processors for video and still cameras, have co-developed a low-power H.264-enabled two-chip digital camera reference design that allows capture, encoding and playback in a comprehensive, highly integrated solution for digital still and digital video cameras. It incorporates the industry's first low-power, H.264 standard definition Main Profile encode and decode ASSP (Application-Specific Standard Product) solution from Qpixel. The two companies are demonstrating the reference Product Evaluation Kit (PEK) to customers at PMA. The PEK combines NuCORE's CleanCapture(R) SiP-1280 image processor tightly coupled with Qpixel's latest H.264 codec delivering a high-quality, low-power video compression capability.

"NuCORE achieved great success with its previous reference design based on DVD compatible MPEG2 technology. H.264 technology enables us to increase the compactness and compression quality for the next generation of H.264 based designs," said Saul Altabet, senior director of marketing for NuCORE Technology. "NuCORE's CleanCapture image processing technology, recognized by the industry as having the highest quality and performance, together with Qpixel's video compression codec and algorithms, are a great match offering customers the ultimate H.264-based solution."

The PEK from NuCORE and Qpixel Technology saves OEM designers valuable design time by offering the first digital camera/camcorder reference design capable of H.264 capture, encoding and playback in a compact comprehensive design. The PEK offers specific performance enhancements for small profile products including solid state memory DVD camcorders and digital still cameras that can record in H.264, or what Altabet refers to as the "flashcorder" market.

"Qpixel is demonstrating its highly responsive system solution capabilities by co-developing with NuCORE this two-chip solution H.264-enabled digital camera reference design, in a very quick turnaround cycle," said Wen Hsu, president and CEO of Qpixel Technology. "We are previewing this Proof-of-Concept to our customers as the first in a line of products coming from Qpixel Technology in the near future."

OEM customers who would like a private demonstration of the Qpixel Technology and NuCORE Product Evaluation Kit and reference design can call Yasuhito Sakurai, Qpixel Technology director of business development, at 408-517-1139 Ext. 295.

About NuCORE Technology

NuCORE Technology develops leading-edge analog and digital image processing chips for video and still cameras. NuCORE's products offer the industry's highest-quality image capture and enhanced camera performance with reduced power consumption. By providing a complete development platform, including software and development boards, NuCORE helps camera makers speed new products to market. For more information, see www.nucoretech.com.

About Qpixel Technology

Based in Cupertino, Calif., Qpixel Technology is a fabless semiconductor company that develops and markets low power consumption, low latency, high quality H.264-based audio and video encoder/decoder solutions for the digital consumer electronics and digital video communication industries. Qpixel Technology's patent-pending video compression algorithms enable a highly optimized implementation of H.264 technology for subjective video quality enhancement and computational complexity reduction. Qpixel Technology achieves significant high-quality and cost advantage and is well-positioned for such next-generation products as digital camcorders, digital still cameras, video phones, IPTV and DVRs. For more information about Qpixel Technology visit www.Qpixeltech.com.

CONTACT: Strategic Communications, Inc. Jody Privette, 415-328-4700 jprivette@strategiccom.biz KEYWORD: CALIFORNIA FLORIDA JAPAN INTERNATIONAL ASIA PACIFIC TRACKINDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS TRADESHOW PRODUCT MARKETING AGREEMENTSSOURCE: Qpixel Technology

<<Business Wire -- 02/27/06>>


   







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