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PMA 2006
Concord Camera Corp. Unveils Polaroid Fun Shooter
Press Release



Hollywood, FL, February 25, 2006- Concord Camera Corp. (“Concord”) (Nasdaq:LENS) a leader in award-winning, high-quality, affordably-priced cameras, today unveiled the Polaroid Fun Shooter line of single use 35mm cameras at the PMA trade show. This exciting new lineup, developed based on extensive consumer testing, features the Fun Shooter Flash, Fun Shooter Zoom and the colorful Fun Shooter Party Pack. Featuring contemporary product designs and striking new colors, the Polaroid Fun Shooter line has a look that is quite differentiated from any other one-time-use cameras currently on the market. In addition, the Fun Shooter Flash and Party Pack products were developed to be more environmentally friendly and are 95% recyclable.

“We have completely restaged and expanded our one-time-use camera lineup under the Polaroid Fun Shooter brand to capitalize on consumers’ rapidly shifting preference to value, while offering innovative new camera designs and advanced features to enhance the overall picture taking experience” said Urs Stampfli, Senior Vice President of Sales and Marketing at Concord Camera Corp. “The Fun Shooter brand positioning and tagline “Goes everywhere the fun goes” has been integrated into all aspects of the product and high-impact package design for maximum appeal to consumers who typically purchase one-time-use cameras at impulse.” Stampfli added.

Polaroid Fun Shooter Flash
The Fun Shooter Flash is the ultimate single use camera that goes everywhere the fun goes. With an innovative “easy to hold” camera design, enhanced lens for better photo quality and two flash modes to choose from (continuous charge and single-shot) it’s the most versatile all occasion camera that provides a worry-free picture taking experience. Fun Shooter Flash includes 400 speed film/27 exposures, and is available in a striking “Polaroid Blue” body color.

Polaroid Fun Shooter Zoom (2x zoom)
Polaroid Fun Shooter Zoom is the only variable zoom one-time-use 35mm camera, making it easier for consumers to “focus on the fun times”. Featuring an “Easy Twist” zoom for ultimate control, bringing objects up to 2x closer, a “see as you zoom” viewfinder and a one-touch flash, Fun Shooter Zoom delivers a traditional film camera picture taking experience, with the convenience and value of a single use. Fun Shooter Zoom includes 800 speed film/27 exposures.

Polaroid Fun Shooter Party Pack (3 pack)
The Fun Shooter Party Pack has been designed to “spice up” parties of all occasions with fashionable colors such as “Pink Hottie”, “Green Apple” and “Party Purple”. A whimsical table tent card is included that encourages party goers to take candid shots of friends and family. The party pack is packaged in sets of three (includes one camera of each color). Each camera features the “easy to hold” camera design, enhanced lens for better photo quality and two flash modes to choose from (continuous charge and single-shot) and 400 speed/27 exposures. The Polaroid Fun Shooter lineup of one-time-use cameras are currently available at select retail outlets, and will ramp up with a national roll out beginning in March 2006. For more information, visit Concord Camera Corp. at the PMA Technology Suites and at www.funshooter.com.


   







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