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Pretty Holding Pink
Industry-wide pink products guarantee thousands of dollars for breast cancer research



We all know that little girls love pink. I remember begging my parents for a pink bedroom when I was little. They obliged much to the dismay of the little boy who moved in later.

For us older folk, pink honors breast cancer awareness, typically recognized during the month of October. It symbols the bonds that unite women and men that have been touched by the disease, an illness that strikes every three seconds, according to breastcancer.org. Now industry-wide pink products guarantee thousands of extra dollars for breast cancer research. And pink has never been cooler.

Pink media cards, digital cameras, laptops and PDA cases are cropping up. Well-known companies like Kodak and Fujifilm are sinking big bucks into manufacturing and donating hundreds of thousands to the cause. Imaginginfo.com explores some of these available products and how they are helping with the fight against breast cancer.

Cameras

General Imaging, the worldwide exclusive licensee for GE digital cameras, partnered with the Home Shopping Network to offer a limited-edition GE camera during October. A permanent pink ribbon adorns the highly polished aluminum face of the camera. The GE H855 was offered exclusively by HSN during an Oct. 20 broadcast – but is also available online at www.hsn.com. For every unit sold, HSN will donate a portion of proceeds to Susan G. Komen for the Cure. Available in either hot metallic pink or elegant black, the H855 is a special-edition version of GE’s popular E850, offering 8 megapixels, a 3-inch LCD screen, 5X zoom and a 28-mm equivalent wide-angle lens.


Polaroid has come out with a line of pink digital cameras. Stylish and easy-to-use, the cameras are available in a variety of megapixel levels. Point-and-shoot cameras provide enhanced functionality, such as anti-shake features and faster shot-to-shot speed. The prices vary, depending on the photographic level. Cameras are available at Target, Wal-Mart and various drug and specialty stores. According to Polaroid, these products will yield $150,000 to The Breast Cancer Research Foundation.


Kodak partners with Susan B. Komen to further the breast cancer movement. From September 30, 2007, through November 30, 2007, Kodak is selling the Pink Bliss collection, which includes the v1003 Zoom Digital Camera, the v803 Zoom Digital Camera, M753 Zoom Digital Camera, Fashion Camera Clutch, and Fashion Jewelry Neck & Wrist Straps, to benefit Komen for the Cure. The cameras and accessories will be available online. Kodak will donate 10 percent to Komen from the sale of each product with a guaranteed minimum donation of $15,000. This is the inaugural year for the program. These products are available online at www.kodak.com/shop.

Casio, Inc. released a special-edition camera bundle, featuring a pink EX-Z75, a camera case embossed with the pink ribbon and a pink ribbon-clad lanyard to show support of the National Breast Cancer Foundation (NBCF). The EX-Z75, a 7.2 megapixel camera which is part of Casio’s zoom line of EXILIM cameras, will be available as a special bundle in the month of October to help raise awareness of NBCF’s mission – Help for Today…Hope for Tomorrow. The EX-Z75 is packed with a 2.6-inch wide LCD display, Anti-Shake DSP for reducing photo blur due to shaky hands or moving subjects and eBay mode which allows for photographs to be easily uploaded at the appropriate size for selling on eBay or for personal web use. The special-edition was made available beginning October 2007 and can be purchased at Staples, Sears, Adir, Fred Meyer, BJ’s, Nexcom and AAFES. The bundle package will have an MSRP of $179.99. For more information, visit www.casiousa.com.

Fujifilm has partnered with the National Breast Cancer Foundation for a number of Finepix camera giveaways. Also, Longs Drug Stores will have a month long floor display with Fujifilm QuickSnap Pink cameras that carry the Images of Health message. The QuickSnap Pink will be featured in Longs Drugs ads and in the United Rebates catalogue during October. Longs Drugs will further support this initiative with an insert in all photo processing orders throughout October. The insert has information about Images of Health: Mammograms for a Million Moms, along with a coupon for $2 off the price of the Fujifilm QuickSnap Pink camera. In addition, Fujifilm makes a financial contribution to the NBCF for every QuickSnap Pink camera sold at Longs Drugs stores. The camera’s packaging displays information on the program and points women and their families to the www.imagesofhealth.com to pledge for their health and to obtain mammography information and breast screening resources.

Laptop

Sony Electronics and Sony Style have created a pink package containing a “Cosmopolitan” pink VAIO CR notebook, mouse and carrying case, with a colorful 14.1" thin-and-light masterpiece with powerful mobile technologies and widescreen HD display. It is bundled with a matching pink mouse and chic carrying case to promote Breast Cancer Awareness. Suggested retail begins at $1,149. In addition, Sony Electronics is donating $100,000 to the Breast Cancer Research Foundation. Sony Style maximum donation to the cause is $50,000. The laptop can be found at CompUSA and Best Buy stores or at www.sonystyle.com.

Soft Shell Pink Ribbon Computer BagBags and Cases

The Breast Cancer Site, www.thebreastcancersite.com will fund 1.0 % of a mammogram for each Soft Shell Pink Ribbon Computer Bag purchased from its Web site.

The nylon bag is designed with all the features of a traditional-style attaché -- delivering storage, organization and room for laptops.
Made to fit most 12" laptops, the bag features an ample front zippered pocket and a zippered main compartment. Inside, another zippered pouch and two open pockets occupy one side, while a cell phone pocket, walled pocket, and three pen loops grace the other side. The entire bag is padded, and made with easy-to-clean pink nylon, embroidered with a pink ribbon in the corner and accented with faux black leather details. Featuring the Breast Cancer Site logo embroidered in pink the bag measures 16" W x 12" H x 0.5" D. It is priced at $19.95.

The Breast Cancer Site, www.thebreastcancersite.com, will also fund 1 percent of a mammogram for each Peace Dove Treo PDA case sold at $39.95. The case protects delicate electronics from the stress with style and has the durable good look of leather, while spreading a peaceful message with every button. Each durable blue leather PDA case is embossed and then silk-screened with a white peace dove. Designed to fit the Treo™ 650 style PDA. Choose a Horizontal case, made from cow leather, which includes a strong belt clip mounted on the back, or a vertical case of llama leather, with a quick-release plastic belt clip. Both designs have magnetic closures on the front flap to keep the PDA secure.

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