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Cheskin EVP Lee Shupp Highlights Future Consumer Relationship With Imaging Technology at 6Sight



REDWOOD SHORES, Calif., Oct. 15 /PRNewswire/ -- Understanding how the relationship between technology and customer expectations is shaping the evolution of digital imaging will be the focus of Lee Shupp's presentation on day one of the upcoming 6Sight(R) Future of Imaging Conference, to be held Nov. 8 and 9 at the Monterey Conference Center, in Monterey, Calif. The conference emphasizes breakthrough technologies and key insights into the future of digital cameras, digital video, multimedia, web video and other new directions for imaging and digital photography.

In his role of executive VP at the innovation consulting firm Cheskin, and as a trained futurist, Shupp guides clients such as Microsoft and other global technology clients in understanding the role that people and culture play in driving innovation.

"The symbiotic relationship between rapidly evolving consumer behavior and pervasive digital imaging technology -- how these influence each other -- is key to innovation in this space," explains Shupp. "I'm pleased to be a part of 6Sight where these types of future-thinking conversations are taking place."

The theme for Day One of the program, which brings together technologists, marketers, futurists, artists, educators, high-volume users, industry analysts, investors and members of the media, is "The Digital Eye": state of the art technologies being developed for imaging capture and store. Day Two focuses on "The Visual Voice": the explosive worldwide mainstreaming of image capture, communication and sharing.

About Cheskin

Cheskin (http://www.cheskin.com) is a consulting firm that guides innovation through a deep understanding of people, cultures and change. From a perspective grounded in research, design and marketing, Cheskin helps global companies identify new markets, develop new products and services, and enhance brand experience in the US and internationally.

Cheskin's clients range from technology and finance to consumer goods and professional services. Established in 1946 and based in Redwood Shores, CA, the Company maintains offices in New York and Seattle and consults in over 20 countries.

About 6Sight(R) The Future of Imaging

6Sight(R) The Future of Imaging is an executive-level conference that explores the transformative impact of recent and forthcoming imaging technologies on businesses, homes, and communities. Technologists, marketers, futurists, artists, educators, high-volume users and members of the media come together annually to preview breakthrough technologies, envision innovative uses, and spark new ideas and alliances that promote the interests of the participating companies and the industry as a whole. The program emphasizes interactivity, rich media presentations and high-level connections among participants. 6Sight was created by Future Image Inc., an independent center of expertise on imaging technology and publisher of The Future Image Report, and is co-produced with the Association of Imaging Executives(R) (AIE(R)), a PMA(R) member association of photo imaging leaders who shape the strategic growth of the global imaging industry.

Media Contact: Denise Klarquist VP Marketing, Cheskin office 650.596.6208; cell 415.269.7962 dklarquist@cheskin.com Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Lee Shupp http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68397

SOURCE Cheskin



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