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make.tv Launches at photokina


Georg Lenzen, CTO (l), Andreas Meyer, CEO.

Bonn, 18.09.2008 / make.tv GmbH/(PHOTOKINA)- Internet visionaries from Bonn, Germany, launch http://make.tv, a virtual television studio for everyone. The new service will make its debut on September 23rd at booth B054 in hall 9 at the photokina in Cologne and is set to revolutionize live television.

Following a year-long development phase, make.tv/press will be unveiled at the world's largest imaging trade fair, as well as on the Internet, as a new, virtual TV Studio that provides everyone with the tools to produce live broadcasts - without having to invest in conventional broadcasting equipment.

The virtual studio is controlled by computer, simple to use and completely browser based. http://make.tv requires no additional software. Now broadcasting is possible at virtually no cost -from anywhere in the world.

"We're giving away entire television studios. What happens when thousands of creative producers suddenly start producing television? The potential is limitless - and the impact it will have remains to be seen", make.tv founder Andreas Meyer raves. "With make.tv, experimental and innovative TV formats will emerge that, until now, simply would have been too expensive to produce", Meyer is convinced.

The fifteen-man company in Bonn has already been confronted with some unusual pre-launch inquiries, including a renowned opera company that wants to broadcast every performance on the Internet, anti-nuclear activists looking to set up a channel to broadcast their demonstrations live, and even an international special interest channel for graffiti artists.

"We stuck to the tried and trusted principles of TV production", explains Georg Lenzen, responsible for the technology. "But we've made the whole thing much simpler. You attach one or more cameras to a computer, open the make.tv Studio in your browser, and you're ready to go."

The big networks are launching more and more special interest channels and discovering the Internet as a further distribution channel to cater to the increasingly diversified interests of their viewers. Meyer criticizes the strategies of the networks that use the Internet solely as a medium for the downstream exploitation of existing content. "IP-TV is just putting old wine into new wineskins", says Meyer. "With make.tv, we solve the problem at the root! The Internet needs new formats that are produced specifically for the internet and fully utilize the possibilities of the medium. And now we're providing the tools for that."

The founders created make.tv with a business model in mind. Producers can decide themselves whether they want to charge an entry fee or offer their shows for free. The sale of products or electronic media during an online show is also possible.

make.tv is now accessible at http://make.tv. Using the free basic package, it is already possible to go live on air in a matter of minutes.

Andreas Meyer (37) has been a multimedia entrepreneur for 17 years. His most recent endeavor, http://www.fotocommunity.de, is now Europe's leading online platform for photographers. Georg Lenzen (35), media expert with live TV experience, is co-founder and CTO of make.tv.

For more visit make.tv/press.


   







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