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jill-e designs Uses PMA as Springboard into Scrapbooking Segment

VICTOR, New York and PMA-- jill-e designs -- the creator of high-function, high-fashion camera bags and accessories for the serious female photographer – announced today that it is bringing its sturdy, stylish bags to the growing scrapbooking segment as sponsor of the Professional Scrapbooking Retailers Organization (PSRO), a sub-group of the Photo Marketing Association.

jill-e designs will be involved in various PSRO activities - including PSRO's keynote luncheon - during the PMA trade show, March 3-5 at the Las Vegas Convention Center. Meanwhile, the company also is continuing to expand its product portfolio - taking advantage of PMA to introduce a new line of all-purpose videocam / camera bags, and an oversized, wheel-equipped, black leather bag. These bags and more will be on display in Booth #V125.

"Scrapbooking begins with photographs, and we've found that many of our jill-e designs camera bags are an excellent fit with the requirements of scrapbooking," said Jill Wight, Owner/Partner of jill-e designs. "Both traditional scrapbookers and digital scrapbookers will find stylish jill-e designs bags that not only meet their needs, but add a little creative flair to their activities as well."

Wight pointed out that traditional scrapbookers, who take photographs and attach them to scrapbook pages, will find a number of smaller jill-e designs bags ideal for their camera equipment and related materials. The larger bags offered by jill-e designs make sense for digital scrapbookers, who not only have camera equipment but usually laptop computers and related equipment for the digital design and production of their scrapbook pages, Wight said.

Both will appreciate the professional-quality features built into jill-e designs bags - such as convenient dual carrying handles, detachable padded shoulder straps, thick interior padding, adjustable Velcro dividers, an accessible net pocket, a sassy polka dot lining, and a variety of exterior pockets for a variety of items. Some bags come with a matching tethered pouch for carrying personal items, and some come with built-in wheels and telescoping handle.

The Latest From jill-e designs

The newest additions to the jill-e designs portfolio include a compact, all-purpose, weatherproof bag that’s perfect for a video camera or larger point-and-shoot camera. This bag comes in black or red leather with a stylish white contrast stitch. It features an easy-access zippered main compartment, a storage compartment with internal netted pocket, detachable shoulder and wrist straps for versatility and convenience, and a playful polka-dot interior.

In addition, jill-e designs is introducing an oversized leather rolling bag with telescoping handle and a variety of pockets and configurable storage areas that can accommodate virtually every piece of equipment a photographer might want to bring along -- including a 17-inch laptop computer. This high-performance bag is available in black leather with a white contrast stitch and gold hardware accents. More information on both these new bags will be available at the jill-e designs booth.

In only two years, jill-e designs has introduced full lines of sturdy, stylish bags for the serious photographer, the video enthusiast, and now the scrapbooker - for women and men, professional and consumer, for their equipment and accessories. In the process the company has changed how these users, and the industries that supply them, think about the role and possibilities of the camera bag.

No longer a utilitarian device for storage and transport of the tools of the trade, jill-e designs has transformed camera bags into statements that help establish the user’s image and creative credentials – as well as provide pro-quality functionality and performance to meet the highest standards in the field or the studio.

jill-e designs, LLC - owned and run by women - designs and sells camera bags and accessory products for professional and advanced amateur photographers, scrapbookers, and others looking for style and flair as well as sturdiness and functionality. Its bags incorporate padding, organizers and other features found in the best professional bags - but they're created from such materials as leather and suede, designed with the creativity of stylish purses and sophisticated carry bags, and available in a variety of head-turning colors.