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jill-e designs Attends photokina to Announce New Bags



COLOGNE, Germany, September 23, 2008 (PHOTOKINA) - jill-e designs, LLC - the up-and-coming woman-owned company that first introduced high-function, high-fashion camera bags and accessories for the serious female photographer--attends its first photokina trade show today to display its latest products, and also to announce an agreement with Transcontinenta BV that makes the Netherlands-based company a principal distributor of jill-e designs products to photo retailers throughout the European Union.

Visitors this week to jill-e designs' photokina booth (Hall 05.1, Aisle I, Booth 015) can get a close look at the company's extensive portfolio of sturdy, stylish camera bags and accessories for professional, advanced amateur and "enthusiast" female photographers. jill-e design's broad array of creative camera bags comes in a variety of sizes, designs, colors and materials -- and now features handy "pouch" bags for full-sized point-n-shoot cameras in four styles, including two suitable for the surf and sand.

Representatives from Transcontinenta will be on hand in the booth to explain to photo retailers from the EU how jill-e designs products uniquely appeal to women - the fastest-growing segment in photography - and how they can give a big boost to their in-store sales, because they are totally different from anything currently offered by the photo industry, and demand for such products among women photographers is high.

In addition, jill-e designs will display two exciting new pink camera bags, designed in recognition of October's national Breast Cancer Awareness Month campaign. The company will donate a percentage from its sales of the bags to the National Breast Cancer Foundation for breast cancer research.

These bags, available in mid-October via the jill-e designs web site (www.jill-e.com) and the company's global network of photo retailers and distributors, feature the same style, sturdiness and sass that jill-e designs camera bags and accessories are known for. But they come in striking pink hues, including a croc design, sure to attract attention and help make an important statement for women, jill-e designs Owner/Partner Jill Wight said.

"For more than 40 years, our goal has been to offer a high-quality assortment of 'A-brand' audio/visual and photo-related products to our customers, and jill-e designs products certainly fit in that category," said Tiedo Boertien, Commercial Director for Transcontinenta. "For photo retailers looking for something fresh- for something serious and sassy that will attract attention and bring new customers in to their stores - jill-e designs is what they should have on their shelves. We're very happy to have entered into this relationship, and we expect all parties -- jill-e designs, Transcontinenta, the retailers and especially Europe’s female photographers - to benefit."

"Our market research, as well as the general activity on our web site, tells us that female photographers across Europe want cameras bags and accessories that not only perform to a high standard, but also reflect their individual style," said Jill Wight, Owner/Partner of jill-e designs. "That's precisely what our products are designed to do, and we're very pleased to have such a strong and knowledgeable European partner in Transcontinenta to help us bring them to this important and previously underserved segment of the photography community."

Transcontinenta BV is a fast-growing import company and wholesale distributor of major A-brand products for the photo and audio/visual markets. Founded more than 40 years ago in the Netherlands, the company today operates across the European Union through two divisions: photo and audio/visual. Transcontinenta has developed a reputation as a healthy company and a reliable business partner that offers world-class service, product knowledge, market knowledge and distribution capabilities.

jill-e designs offers its products via its web site, www.jill-e.com-- and through a worldwide network of specialty photo dealers, retailers, catalog houses and photo web sites. For information about the company, its products or its distribution network, contact jill-e designs at 1-888-HI-JILLE, or info@jill-e.com.


   







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