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Toshiba to Launch Record-Breaking 16GB microSDHC Card, Adds 8GB and 16GB SDHC Cards to Its Line-Up



IRVINE, Calif. , and TOKYO , Nov. 26 /PRNewswire/ -- Toshiba Corp., a leading innovator in memory card technologies and solutions, and Toshiba America Electronic Components, Inc. (TAEC)*, its subsidiary in the Americas, today reinforced their memory card line-up with the launch of a 16GB[1] microSDHC[2] card offering the largest capacity available in the market[3]. At the same time, the company extended its range of industry-leading memory card solutions by adding ultra fast read/write 8GB and 16GB SDHC[2] cards to its line-up. Mass production of the new SDHC cards will start in December, with production of the new microSDHC slated to start in January 2009 .

All of the new SDHC memory cards comply with the SD memory standard Ver. 2.00, and the two new SDHC cards announced today support class 6 ultra fast read/write speed --- a maximum write speed of 20MB per second[4], delivering high performance for continuous shooting of still images and recording video images. The new cards meet strong market demands for cards combining high capacities with high speed data read and write. The new microSDHC can be used with an adapter that allows it to be used in SDHC slots.

Demand is growing fast for larger data storage in portable digital consumer products. MicroSDHC cards provide a solution for mobile phones, while SDHC memory cards support other digital consumer products.

The high-level specifications and wide range of memory cards announced by Toshiba will allow third-party developers to bring exciting applications to future generations of consumer products. Toshiba will continue to meet market demand by further expanding its SD memory card series.

Outline of New SD Memory Cards

Product Name Density SD Speed Class Start of mass Production microSDHC Memory Card 16GB Class 2 Jan, 2009 SD-C16G SDHC Memory Card 16GB Class 6 Apr, 2009 SD-F16G SDHC Memory Card 8GB Class 6 Dec, 2008 SD-F08G

Key Features

1. microSDHC Memory Card

(1) Large 16GB capacity in a microSDHC Card. Can store 270 hours[5] of

music at a bit rate of 128kbps[6].

(2) "Class 2" SD Speed Class

(3) Integrates highly secure CPRM[7] copyright technology.

2. SDHC Memory Card (Ultra High Speed Type)

(1) Realizes maximum write speed of 20MB per sec.

(2) "Class 6" SD Speed Class

(3) Integrates highly secure CPRM copyright technology.

Specifications

SD-C16G SD-F16G SD-F08G Interface SD Memory SD Memory SD Memory Card Standard Card Standard Card Standard Ver. 2.00 Ver. 2.00 Ver. 2.00 Compatible Compatible Compatible Power Supply Voltage: 2.7 - 3.6V 2.7 - 3.6V 2.7 - 3.6V Compatible Standard: SD Memory SD Memory SD Memory Card Standard Card Standard Card Standard Ver. 2.00 Ver. 2.00 Ver. 2.00 Compatible Compatible Compatible SD Speed Class: Class 2 Class 6 Class 6 Maximum Write Speed: 6MB per sec 6MB per sec 6MB per sec Exterior Dimensions: 15x11x1(mm) 32x24x2.1(mm) 32x24x2.1(mm) Weight Approx.: 0.4g 2g 2g

Cards

The SD memory card was jointly developed in 1999 by Toshiba Corporation, SanDisk Corporation and Matsushita Electric Industrial Co. Ltd. (now Panasonic Corp.) SD memory cards have been widely adopted worldwide. Toshiba has shipped more than 300 million memory cards[8] and is currently the world's second largest supplier[9] of NAND Flash memory. The addition of these new SDHC cards to the Toshiba SD Card family addresses the growing demand for high capacity storage.

Toshiba offers the latest high-capacity, high-performance memory cards, including SD, SD High-Capacity (SDHC), microSD(TM) and microSDHC. The entire SD card line features cryptographic security, protection of copyrighted data, high-data transfer rate for fast copy/download and high storage capacity. TAEC currently offers SD Memory Cards with storage capacities of 1GB and 2GB in its standard (blue) Class 2 product family, a higher performance (black) family of Class 4 cards, and the new ultra fast (white) Class 6 Cards. The Toshiba SDHC Memory card line-up now includes microSDHC cards in capacities from 2GB to 16GB, and a selection of SDHC Cards in various speed classes with capacities of up to 32GB.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2007 WW Semiconductor Revenue, April 2008 ). For additional company and product information, please visit http://www.toshiba.com/taec/.

[1] When used herein in relation to memory density, gigabyte and/or GB means 1,024x1,024x1,024 = 1,073,741,824 bytes. Usable capacity may be less. For details, please refer to specifications.

[2] SDHC Memory Cards can only be used for devices that support the SD Memory Card Ver 2.00 standard. SDHC Memory Cards are not backward compatible with standard SD Memory Card slots, as the file formats differ.

[3] As of the date of this announcement

[4] Read and write speed may vary depending on the read and write conditions, such as devices you use and file sizes you read and/or write. (For purposes of measuring write speed in this context, 1 MB = 1,000,000 bytes).

[5] The number of hours was estimated by dividing the memory capacity by the stated bit rate.

[6] For purposes of measuring data transfer rate in this context, 1 kilobit (kb) = 1,000 bits.

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