The Tiffen Company and Lowel-Light Manufacturing, Inc. announced that Tiffen has entered into an agreement to assume manufacturing as well as the worldwide distribution and marketing of all Lowel products.
"This agreement between Tiffen and Lowel is a perfect fit," said Steven Tiffen, president and CEO of The Tiffen Company. "The broad range of lighting products Lowel offers, complements our name brand photographic accessory lines, and our distribution channels reach the same markets. We are both very excited about this expansion and the opportunities it presents us with now and in the future."
Lowel Company President Marvin Seligman commented, "We're proud to enter into this joint effort where Tiffen will manufacture and market our equipment. As we enter our 50th year, this partnership with our longtime friends, brings us closer together with Tiffen and its other premier brands such as Steadicam. It allows us to concentrate on what we do best, create innovative, functional and elegant lighting tools for today's imaging world."
Dealers and those interested in obtaining more information about Lowel products will continue to be able to contact Lowel through their normal channels. However, all orders will now be processed and shipped through Tiffen.