Melville, NY (April 10, 2006) – Award-winning Studio Photography & Design magazine, the professional photographer’s number one resource covering the diverse photo and imaging marketplace, announced today an enhanced redesign that would mean a greater focus on business practices and ongoing trends. The newly updated publication includes a new name – Studio Photography: The Business Behind the Image. The magazine is published by business-to-business media leader Cygnus Business Media which also publishes Photo Trade News (PTN) and Imaginginfo.com, a top imaging portal that reaches thousands of photo and imaging professionals monthly.
According to the U.S. Bureau of Labor Statistics, “The number of individuals interested in positions as commercial and news photographers usually is much greater than the number of openings. Those who succeed in landing a salaried job or attracting enough work to earn a living by freelancing are likely to be adept at operating a business and to be among the most creative, able to find and exploit the new opportunities available from rapidly changing technologies.”
“We received thousands of emails from our readers outlining critical issues that affect their way of conducting business,” says Publisher Liz Vickers. “These annual reader surveys offer additional insight for us. This year’s was even more detailed, providing an intimate view of what professional photographers want and need.”
What readers outlined as critical included more in-depth ways to build their businesses, specifically how to identify and target the right clientele; learn about online marketing opportunities; retention goals; hiring good assistants; and competing with amateur digital professionals in bidding processes.
“How do I make my business more profitable is the number one question on the minds of professional photographers,” says Group Editorial Director Alice Miller. “The redesign will not only include more substantially targeted editorial, but better organization so that readers can more easily navigate each issue and locate the content most relevant to their concerns.”
Beginning with the April 2006 issue, Studio Photography’s content portfolio will center on Business Matters, Technique & Workflow, Marketing Strategies, Profiles, and Products & Services. Enhanced editorial will include diverse areas of weddings and portraiture, including children/babies, youth sports, corporate, events, and pets as well as focusing on commercial work featuring products, fashion, beauty, news, photojournalism, pro sports, digital fine art, and celebrities.
“The Studio Photography brand will be synonymous with business success,” adds Vickers. “After more than three decades of serving the photo and imaging industry, Cygnus Business Media is well positioned to deliver keen editorial and hard-hitting tactics garnered from numerous sources and experts.”
The April issue will showcase a new logo and graphics with a more easily browsed Table of Contents. The publication will debut at the Wedding and Portrait Photographers International (WPPI) show in Las Vegas, April 9 – 11, 2006.
Studio Photography is an award-winning monthly publication created specifically for the professional photographer. The magazine delivers over 50,000 highly qualified, dedicated readers actively involved in all aspects and avenues of the professional imaging community. A progressive resource for all genres of photography, it has garnered a reputation as the premier publication for imaging professionals.
Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 200 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus’ valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.