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Silverwire and CYS Launch New PhotoBooks for Photo Retail Labs
via NewsEdge Corporation



PMA 2006 Booth #4677 ORLANDO, Fla.--(BUSINESS WIRE)--Feb. 28, 2006--Silverwire, the global digital imaging application and services leader, and CYS PhotoBooks, an acknowledged industry leader in North America, announces today their partnership to provide photobooks to photo retail labs. This new offering will allow photo lab customers to order and create photobooks from their own PC's.

Silverwire is enabling print facilities that are providing photobooks and gift items to their network of labs. Silverwire's partner photo retailers will be provided with ordering software that will be implemented into the Advanced version Silverwire Photo Ordering Client software - a 4mb download for Windows applications only. It will run on Win2000 through XP. Partner photo lab customers will be able to download the software and create photobooks from their own PC's.

"We are excited to team with CYS," says Chris Johnson, Vice President of Silverwire. "They have the top of the line Indigo Printers which will create quality photo products at affordable pricing. With the photobook offering we will be able to provide our photo lab partners a 30-40% margin on each order, while providing our partners with a complete line of photo solutions."

CYS is the first fulfillment partner of Silverwire. CYS will handle the printing of each order throughout the Silverwire network of labs. The photobooks will be available for pick up at the photo retailer or can be shipped directly to the customer. The fulfillment will only be 48 hours, but shipping times may vary.

"Photobooks are definitely a value-added product that photo vendors desire," says Robert Sirizzotti, Director of Marketing & Sales, CYS Commercial Products. "They fit alongside other photo products and services, solidifying a complete offering."

Each retailer will be provided with a suggested list price for the products offered in the Silverwire photobook and calendar service. There are different book types from hardback to soft cover linen to leather. Small "flip books" range from a suggested list price of $19.99 to $49.99.

For more information on Silverwire, visit www.silverwire.com.

About Silverwire:

Silverwire provides photo industry vendors, wholesale photofinishers, mini-lab operators, retail chains, and broadband and mobile operators with innovative, award-winning patented solutions for digital image processing. Silverwire products include Internet print services, lab production software, kiosk solutions, consumer photo applications and mobile services and applications. Silverwire-creating the future of digital imaging. Silverwire is headquartered in Switzerland, with offices in Germany, Great Britain, the United States and China. Visit Silverwire on the web at www.silverwire.com.

About CYS PhotoBooks

CYS PhotoBooks, an acknowledged industry leader in North America, is a full service, 25-year old company that specializes in on-demand, full colour offset printing & binding of photography from both amateur/consumer and professional photographer/supplier markets. It is committed to the development of the photo supplier and integrator market(s) through value-added products and services. Examples of some of the products that CYS currently prints and markets include the following books: wedding souvenir and coffee table books, school yearbooks, sports & team books, church directories, infant baby books, digital scrapbooks, and professional photographer portfolio books. Visit CYS PhotoBooks on the web at www.cyscommunications.com.

CONTACT: BLASTmedia Chris Lucas, 317-806-1425 x15 chris@blastmedia.com KEYWORD: FLORIDA SWITZERLAND INTERNATIONAL EUROPE TRACKINDUSTRY KEYWORD: CONSUMER/HOUSEHOLD SUPERMARKETS RETAIL SOFTWARE PUBLISHING ADVERTISING/MARKETING COMPUTERS/ELECTRONICS TRADESHOW PRODUCT MARKETING AGREEMENTSSOURCE: Silverwire

<<Business Wire -- 03/01/06>>


   







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