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Red Hat Society to Provide Popular Online Photo Gifting Products



VANCOUVER, BRITISH COLUMBIA--( - April 10, 2007) - PhotoChannel Networks Inc., the leading innovator in online digital media solutions for retailers, together with PhotoTHIS the leader in personalized photo product production, has launched a new photo gifting site for Red Hat Society, , a world-wide sisterhood that has nearly 40,000 chapters across the U.S. in all 50 states and in more than 30 countries. The new Online Photo Gifting website is located at .

This new service allows consumers to place online orders for photo gifts, many with unique Red Hat Society themed borders and templates, through the Red Hat Society website and have their products delivered to their home. Consumers will be able to upload their photos onto a gift product where they can preview it right on the gift and order their merchandise. "We are very excited to be offering photo gifting on our website," says Debra Granich, Red Hat Society COO. "We believe in offering our members the best products available in the market place. Photo gifting will allow our members to create fun personalized gift products with ease and convenience which they can share with their family and friends. The beauty of photo gifts is that you can share a moment in time with the one you love and it becomes a treasured gift."

Currently, Red Hat Society has an online store that offers a variety of products ranging from jewelry, apparel, calendars, and books to gourmet products. With the addition of Photo Gifts, consumers will now have the opportunity to choose from a different array of products such as prints, bordered prints, mugs, blankets, ornaments and a wide variety of other items.

PhotoChannel is providing the technology which will enable the new photo gifting service and PhotoTHIS is the production company. This Red Hat Society site is the first in a series of new PhotoTHIS/PhotoChannel initiatives that are non-retailer based but instead target companies with a significant web presence and following. The Red Hat Society has a membership base of hundreds of thousands of women. "We are very excited to go live with this service for the Red Hat Society," says Peter Fitzgerald, CEO and Chairman of PhotoChannel. "Within the last few years Photo Gifting has become very popular with consumers as it allows them to create a gift for someone dear to them and add a personal touch. As photo gifting continues to grow in popularity we will see more non-traditional players start offering this service."

About PhotoChannel- Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on demand manufacturing capabilities for the production of merchandise. Currently PNI Digital Media generates transactions for retailers and their thousands of locations across North America, including Wal-Mart Canada, CVS/pharmacy, Kmart, Eckerd Drugs and Costco Canada. For more information please visit .

About PhotoTHIS- Founded in 2000 PhotoTHIS is the pre-eminent provider of personalized photo production services in the USA. Offering over 500 high quality photo products for consumers to have their own pictures printed on, PhotoTHIS prides itself in having the highest production capacity in the country with the fastest delivery times. PhotoTHIS' production processes ensure each photo gift meets the highest quality standards. PhotoTHIS services most of the major retailers and online providers in the country, including Snapfish, Kodak Gallery, Shutterfly, Wal-Mart, Walgreens, Eckerds, CVS, Qualex, Costco, York, Clark and Mystic. For more information call 1-877-263-0097.

About RED HAT SOCIETY- The Red Hat Society is a network of women from all walks of life dedicated to showing the world that there is fun after 50. Its mission is to gain higher visibility for women and to reshape the way they are viewed by today's culture. Formed nine years ago, the Red Hat Society currently has chapters in all 50 states and more than 30 countries, creating a world-wide sisterhood intent on touching and enriching the lives of its members. The official website, , is the hub of communication between chapters and The Red Hat Society headquarters in Southern California.



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