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PhotoWorks Launches New Self-Publishing Feature

SEATTLE, Aug. 16 /PRNewswire/ -- PhotoWorks(R), Inc. , an Internet-based personal publishing company and photography community, today announced the launch of My Storefront, a new consumer-driven marketplace that lets all PhotoWorks members become sellers. With My Storefront, PhotoWorks has combined powerful e-commerce and self- publishing capabilities with traditional photo site features such as photo sharing, storage, photo books and photo gifts to give savvy users an opportunity to profit from their creativity.

"There has always been a divide between photo sites that allow people to print, share and make gift items, and sites that allow people to self-publish. PhotoWorks is bridging that gap by offering all of these great features through one comprehensive photo site," said Andy Wood, President and CEO of PhotoWorks.

By using PhotoWorks My Storefront, sellers don't have to worry about Web hosting, payments, fulfillment and customer service. Every My Storefront page has a unique Web address based around a 'username' selected by the owner. Buyers can purchase from multiple storefronts and the main PhotoWorks site in a single shopping cart and checkout process.

Currently, PhotoWorks members can sell their photo books through My Storefront. In the coming months, PhotoWorks also will allow members to sell prints, cards, photo gifts, calendars and digital downloads. Rights management features will let people securely sell images, and products featuring their images. Plus, site capabilities like widgets - which allow users to preview products on their own Web sites - will give users the tools they need to be successful producers and marketers.

"PhotoWorks is giving passionate photographers, designers and artists a new outlet to share, sell and get noticed. At the same time, all the new My Storefronts will give PhotoWorks customers access to a treasure trove of new products to shop from," said Lanae Weir, Senior Director of Consumer Marketing.

Open for Business! - Stars and Their Pets by Christopher Ameruoso

One of the first books for sale via My Storefront is "Stars and Their Pets," a Limited Edition series by acclaimed pet photographer Christopher Ameruoso, whose photography appears weekly in celebrity magazines. A celebrity photographer for more than ten years, Ameruoso uses his work to help raise awareness of animal issues. The series is available exclusively at .

My Storefront opens up all kinds of new opportunities for both professionals and amateurs. Children's book authors can finally publish their ideas without having to find an agent or a publisher, graphical novelists have another place to sell their work, aspiring chefs can try their hand at a cookbook, artists can sell prints, event photographers have a new avenue to reach attendees, and charitable organizations have a new way to raise funds.

About PhotoWorks

PhotoWorks(R), Inc. is an Internet-based personal publishing company and photography community. The company's web-based services allow PC and Mac users to share and store their digital photos, host personalized My Share Web pages, sell one-of-a-kind products through My Storefront, join photo communities, and create hardbound photo books, customized greeting cards, calendars, prints and other photography-sourced products. Formerly known as Seattle Film Works, PhotoWorks has a 30-year national heritage of helping photographers share and preserve their memories with innovative and inspiring products and services. More information on the Company is available at .