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Panasonic Debuts Lumix Camera Line

PANASONIC has introduced its first interchangeable-lens digital single lens reflex (D-SLR) camera, the Lumix DMC-L1. To be available in October and priced between RM9,000 and RM10,000, the camera is targeted at enthusiasts. While the DMC-L1's design might remind users of the traditional analogue camera, its features set it apart from even the conventional D-SLRs. Among the camera's features are a full-time Live View function via the large 2.5-inch high-resolution liquid crystal display (LCD). This feature is made possible by the new Live MOS sensor developed based on Panasonic's technology.

Another appealing feature is the shutter speed control dial on the camera body and aperture ring on the lens which allow better camera control and manual experience. For dust control during lens changes, the Lumix DMC-L1 has a Supersonic Wave filter. The dust-reduction system uses supersonic vibration to instantly shake off dust that might affect the image. Besides the DMC-L1, the company also unveiled five cameras in the compact and stylish, and prosumer categories. In the mid- to high-range compact and stylish category, the new models are the DMC-FX50, DMC-FX07, DMC-FX3 and DMC-LX2. And in the prosumer category, the new model is the Lumix DMC-FZ50. Among the key features found in these line-up are the mega-optical image stabiliser (OIS) which reduces blurring caused by hand-shake, intelligent ISO control which reduces blurring caused by movement of the subject, and dual-image stabilisation system. The pocket-sized DMC-FX50 and DMC-FX07 come equipped with a 28- millimetre (mm) wide-angle 3.6X optical zoom Leica DC lens with 7.2- megapixel resolution. The wide-angle lens provides for a wider view. This means easy capture of large groups of people indoors or expansive architectural structures and sceneries. As for the DMC-FX3 model, it's a six-megapixel, 3X optical zoom which also features mega OIS and ISO 1600 high-sensitivity mode. Together with the mega OIS, the ISO 1600 mode suppresses image blur. The DMC-LX2 is the successor to the DMC-LX1. This model has 16:9 wide charge-couple device (CCD), 28mm wide-angle lens, 4X optical zoom and mega OIS. The LX2 allows manual control with a joystick. The 10.1-megapixel, 12X optical zoom DMC-FZ50 is the successor to the DMC-FZ30. Panasonic's new Lumix line-up is also based on the company's Black Box technology which is equipped with the Venus Engine III. With this third- generation technology, the cameras are capable of high resolution, quality colour reproduction and high sensitivity recording for smoother images. All Lumix models are compatible with the SecureDigital (SD) memory card and have networking capabilities with other Panasonic audio-visual products.

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