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PMA News: Concord Camera Unveils Frame & Store Photo Storage Solution



Concord Camera Corp., a leader in award-winning, high-quality, affordably-priced cameras, today unveiled the Frame & Store Photo Storage System at the PMA trade show. Developed based on extensive consumer testing, this exciting and innovative new photo organization and storage solution consists of the Frame & Store Photo Storage Cartridge, the Frame & Store Photo Storage Frame and the Frame & Store Decorative "Lock & Load" Frame. "The Frame & Store Photo Storage System meets a significant unmet need among consumers for a complete, yet affordable solution to conveniently organize and share printed photos," said Urs Stampfli, Senior Vice President and Director of Global Sales and Marketing at Concord. "With the increased demand in digital prints, and the need to organize and share large numbers of older prints, Frame & Store is a superior solution for consumers to eliminate inefficient and unorganized means of photo storage such as shoe boxes and unprotected photo finishing envelopes," Stampfli added.

Frame & Store Photo Storage Cartridge

The Frame & Store Photo Storage Cartridge is the basis for the entire photo storage system and enables consumers to see and store 27 photo prints (4" x 6" or smaller), negatives and/or a photo CD. The cartridge fits in any standard CD or DVD storage rack and features a labeling system for easy identification of the event that the photos stored inside the cartridge represent. The Frame & Store Photo Storage Cartridge is available in two versions, one designed specifically for photo finishers to offer their customers a superior alternative to standard photo finishing paper envelopes or for consumers to conveniently and easily organize and retrofit their existing photos that will retail at $0.99. The enhanced version of the Frame & Store Cartridge doubles as a storage frame for display of a favorite photo and will be available in an array of stylish colors for consumers to purchase at retail for $3.98 per 2-Pack.

Frame & Store Decorative Frame

The Frame & Store Decorative Photo Frame enables consumers to convert any Frame & Store Photo Storage Cartridge into a stylish photo frame suitable for home décor. The Decorative Frame features an innovative "Lock & Load" system, that enables consumers to easily interchange their photos displayed in the frame with another set of memories by merely sliding in (loading) a different Frame & Store Photo Storage Cartridge. Available in an array of stylish colors such as Piano Black, Star White, Burgundy Red and Metallic Silver, the Lock & Load frame features a flexible and unique stand design that swivels 360 degrees to instantly change the frame orientation from horizontal to vertical. This fashionable frame makes a perfect gift for friends and family so that photos from an entire event can be stored in the frame, while displaying the favorite image.

Concord is currently developing a full line of products and accessories around the patent pending Frame & Store Photo Storage System that will enhance the consumer's photo experience including innovative and stylish storage racks and decorative desk accessories made specifically for the Frame & Store cartridges.

About Concord Camera Corp.

Concord Camera Corp. ("Concord" or "Company"), through its subsidiaries, is a global provider of popularly priced, single-use and 35mm traditional film cameras. Concord markets and sells its cameras under the trademarks POLAROID, CONCORD and JENOPTIK through in-house sales and marketing personnel and independent sales representatives. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD is a trademark and/or registered trademark of Concord in the United States and/or other countries. Frame & Store and the Frame & Store logo are trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG.



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