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Olympus Gears-Up For Summer With New Coleman-Edition Binoculars

O † CENTER VALLEY, Pa., March 2, 2009 --Olympus announced today that it is teaming with The Coleman Company, Inc. to offer new binoculars featuring Olympus' superior optics and rugged durability combined with Coleman's outdoor brand appeal. The binoculars, co-branded under a licensing agreement, will be offered by Olympus in three distinct models - Standard, Compact and Waterproof - and will be ideal for hikers, campers or any outdoor enthusiasts.

"The new Coleman binoculars will complement our existing line-up of outdoor cameras and binoculars, specifically our Stylus Tough and E-System cameras as well as Magellan binoculars," said Nadine Clark, product manager, Olympus Imaging America Inc. "The partnership will also enable us to reach new consumers where Coleman products are traditionally sold."

Olympus, through its partnership with the National Park Service, promotes active, healthy lifestyles and encourages consumers to visit our nationís parks. Whether you're hiking the Grand Canyon or bird watching in Yellowstone, the new Coleman binoculars are for you. Proof that Olympus enables consumers to capture it all.

The new Coleman-edition binoculars, which will be offered in "Coleman green," will be available in summer 2009. The 10x50 standard model features high magnification with an expansive field of view that makes it easy to track moving subjects like birds and other wild life. The 8x21 compact binoculars offer 8x magnification and are so small they easily fit in a jacket pocket, making it easy to roam the great outdoors. The new 8x25 binoculars are waterproof, dirtproof and fogproof -- all in a lightweight, portable size great for climbing and kayaking.

In other Olympus news, Olympus Gets Creative With Skinit, consumers looking to further express their identity through their cameras have found a new outlet - customizable Skinit skins for their Olympus digital compact cameras. The two companies are partnering to put the creative skinning power in consumers' hands.

"Beyond capturing great images, Olympus digital compact cameras can be great accessories and consumers can take this to the next level with a personalized design," said Nadine Clark, product manager, Olympus Imaging America Inc.

With countless options, from professional and college teams to entertainment, holidays and cause-related themes, the choice is yours -- or upload your own photo or design. You're limited only by your imagination. Proof that Olympus enables consumers to capture it all.

Skinit, Inc. is the industry leader in On-Demand Personalization Technology including the manufacture and distribution of customized products for electronic devices. Skinitís online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using high quality 3M products. Skinit also offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions which drive manufacturing technologies such as laser etching, paint on-demand, digital print, film conversion, and others. Located in San Diego, CA USA, Skinit currently powers more than 19 personalization programs for Fortune 1000 companies in the medical, wireless, retail, consumer electronic, home appliance and commercial graphic industries. For more information, please visit