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Olympus Eye-Catching Mobile Displays Engage Holiday Shoppers on NYC Streets



CENTER VALLEY, Pa., December 4, 2008 -- Olympus' Mobile Demonstration Showrooms powered by BobCarŽ are anything but pedestrian as they provide holiday shoppers with hands-on demonstrations of the company's latest digital compact cameras, digital single lens reflex (SLR) cameras and voice recorders on Manhattan sidewalks this holiday season. The three approachable three-wheeled, energy-efficient mini-vehicles will engage and inform consumers as they have fun interacting with Olympus' products right on the streets of Manhattan through December 23.

"Olympus' products are built for active lifestyles, enabling consumers to be a part of the action and it's in this same spirit that we're bringing the products to them," said Mark Huggins, executive director, Brand Marketing, Olympus Imaging America Inc. "Consumers will enjoy the unique interaction, and the roving boutiques will visit strategic locations near stores where consumers can purchase Olympus products."

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

The Olympus BobCars are scheduled for the following locations:

December 5

Wall Street (Wall Street & Broadway): 7:30am - 3:30pm Wall Street Ferry (Wall Street & South Street): 7:30am - 9:30am J&R (23 Park Row): 10:00am - 3:30pm Staten Island Ferry (One Whitehall Street): 7:30am - 9:30am Wall Street Bull Statue (Broadway & Beaver Street): 10:00am - 3:30pm

December 6

Radio City Christmas Spectacular: 11:00am - 6:00pm Herald Square: 11:00am - 6:00pm Camera Land (575 Lexington Avenue): 10:00am - 5:00pm

December 7

Best Buy (1880 Broadway): 10:00am - 5:00pm Circuit City (1965 Broadway): 10:00am - 5:00pm PC Richards (205 East 86th Street): 10:00am - 5:00pm

December 11

Capital Audio and Electronics (120 Duane Street): 10:00am - 5:00pm Canal Street: 10:00am - 5:00pm Little Italy: 10:00am - 5:00pm

December 12

Camera Land (575 Lexington Ave.): 12:30pm - 5:00pm Willoughby's (298 5th Avenue): 10:00am - 5:00pm J&R (23 Park Row): 10:00am - 5:00pm Z100's Jingle Ball (Madison Square Garden): 5:30pm - 7:30pm

December 13

Union Square (14th Street): 10:00am - 5:00pm PC Richards (120 East 14th Street): 10:00am - 5:00pm Circuit City (Union Square): 10:00am - 5:00pm

December 17

Tri State Cameras (330 8th Avenue): 10:00am - 5:00pm 17th Street Photo (298 5th Avenue): 12:30pm - 5:00pm Adorama (42 West 18th Street): 10:00am - 5:00pm Oasis Concert (Madison Square Garden): 5:30pm - 7:30pm

December 19

Circuit City (2232 Broadway): 10:00am - 5:00pm Camera Land (575 Lexington Avenue): 10:00am - 5:00pm Ritz Cameras (2400 Broadway): 10:00am - 5:00pm

December 20

J&R (23 Park Row): 10:00am - 5:00pm Century 21 Shopping Area (Cortlandt Street between Church Street & Broadway): 10:00am - 5:00pm PC Richards (120 East 14th Street): 10:00am - 5:00pm

December 21

PC Richards (120 East 14th Street): 10:00am - 5:00pm Best Buy (60 West 23rd Street): 10:00am - 5:00pm Calumet Photo (20 West 22nd Street): 10:00am - 5:00pm

December 22

Datavision (445 5th Avenue): 10:00am - 5:00pm Best Buy (529 5th Avenue): 10:00am - 5:00pm Camera Land (575 Lexington Avenue): 10:00am - 5:00pm December 23

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