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Olympus E-620 Digital SLR Brings Back Free-Style Experimenting with Art Filters



CENTER VALLEY, Pa., February 24, 2009 -- As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art.

The new camera's easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you've been shooting for years or picked up your first digital camera today. Enjoy capturing creative images on the go - without being tethered to a computer and editing software. Now it is possible to easily customize your images so they're worthy of posting on the gallery wall (or at least the family fridge).

"Experimenting and creating your own unique masterpieces has never been easier or more fun," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "Pop Art, Grainy Black & White, and Pin Hole are just a few creative options that can be effortlessly found on the camera's mode dial. The access is easy, and the results are fun and limitless."

The new camera's freedom of expression is matched by its freedom of mobility. First, the camera travels with you to more places, thanks to its compact size and light 16.76-ounce body. Second, as the world’s smallest DSLR with in-body Image Stabilization, the E-620 adjusts when your body moves to remove blur caused by camera shake (with any lens attached). Finally, add Live View shooting with a swivel 2.7-inch HyperCrystal LCD that frees you to cover subjects from a range of angles, and this 12.3-megapixel DSLR seamlessly combines motions with emotions - proof that Olympus lets you capture it all.

Make Your Vision Come to Life with Art Filters

If you're hoping to get more out of your camera than simply capturing and documenting a scene, and enjoy enhancing or customizing an image to make it your own, then you will value the camera's Art Filters. The filters, which are built into the camera, provide incredible individual artistic control over an image, and remove the need to spend time altering images on the computer with editing software.

This camera was made for free-style shooting, experimenting and engaging with events and subjects. Enjoy the freedom of Autofocus Live View and dramatic effects to transform your day-to-day shots into compositions that you can be proud of with the following in-camera Art Filters:

Pop Art: Enhances colors, making them more saturated and vivid, creating high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;

Soft Focus: Creates an ethereal, otherworldly atmosphere that renders subjects in a heavenly light without obscuring details;

Pale & Light Color: Encloses the foreground of an image in flat gentle light and pastel colors reminiscent of a flashback scene in a movie;

Light Tone: Renders shade and highlight areas softly to lend an elegant air to the subject;

Grainy Film: Evokes the feeling of documentary footage shot in monochrome with grainy, high-contrast film; and

Pin Hole: Reduces the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center of the picture.

Art Filters are easily activated with the mode dial on the right side of the camera body. The effects are viewable right on the new camera's 100 percent accurate swivel 2.7-inch Live View HyperCrystal III LCD when using the E-620 in Live View mode or when reviewing the captured image.

Express Your Inner Artist's Multiple Personalities

With the new camera's Multiple Exposure function you are free to tell a visual story your way, whether in a portrait, a landscape or a combination of both. For instance, capture an image of the spring leaves on a new tree and then overlay an image of your child's face into the leaves for a stunning image that expresses the newness of the season. The image capture options allow you to shoot one shot, then another, or to capture both shots separately and combine them in the camera later. Or superimpose your own portrait with a starry night sky to create a photo with the impact you desire. Let your imagination lead you to new creative discoveries.

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