September 22, 2008 (PHOTOKINA)--Olympus makes two new product development announcements today at photokina 2008, the world's largest trade fair for the photographic and imaging industries . A Four Thirds concept prototype model displayed at photokina is being developed as an advanced amateur model that will be positioned between the E-520 and E-3. It will inherit all the features of the E-3, such as the high-speed autofocus system using an 11-point full twin-cross sensor and the built-in image stabilization mechanism, with a correction effect of up to 5 EV steps.
Olympus will also display a new Micro Four Thirds System concept mock-up at photokina. The Micro Four Thirds System standard was established to meet this need by enabling the development of radically more compact and lightweight interchangeable lens type digital camera systems. The camera currently under development will be the first Olympus camera to comply with the Micro Four Thirds System standard, and interchangeable lenses that comply with the standard are also moving ahead. Product name, launch date and retail price of an interchangeable lens type digital cameras based on the "Micro Four Thirds System" are not determined at this time.
Olympus said that its development of a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System lineup reinforces the company's commitment to the Four Thirds-compliant camera standard.
Positioned as a mid-level model, this new digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are just starting out or are a professional with years of experience behind them. Introduction of the new camera is expected in the first quarter of 2009.
A prototype of the camera will be displayed at Photokina 2008, held September 23-28 at the Cologne Trade Fair in Cologne, Germany.
When compared to the Four Thirds System standard, the primary distinguishing features of the Micro Four Thirds standard are:
1. Approximately 50 percent shorter flangeback distance (mount-to-sensor distance)
2. Lens mount outer diameter approximately 6mm smaller
3. Electrical contacts in mount increased from 9 to 111
For more information on these developments visit www.olympusamerica.com/cpg_section/cpg_PressDetails.asp?pressNo=622 and www.olympusamerica.com/cpg_section/cpg_PressDetails.asp?pressNo=623.