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Oji Ilford Meets the Demands of North American Inkjet Market



Marly, Switzerland- The consumption volume of photographic inkjet paper in the USA is the second-highest in the world behind China. The US market is, therefore, key to gaining market share and recognition as a leader in technology innovation.

To continue strong growth in the 21st century, ILFORD Imaging, as part of the Oji Paper Group, is steadily moving forward with a global business strategy centered on North America.

The January 2006 creation of Oji ILFORD USA (OIUSA) by Oji Paper, established the key route to market. Today, OIUSA supports the sales of all ILFORD and Oji Paper Group technologies products such as ILFORD GALERIE media, ILFOCHROME and ILFOCOLOR products, OMNIJET and the ILFORD Professional Range. In addition to these brands, ILFORD Imaging recently launched the ILFORD Inkjet Photo Paper Range for home consumers. All these offerings are available in the US through the OIUSA strategic distribution partner WYNIT.

ILFORD has selected its US team carefully, focusing on a combination of commitment, expertise and market knowledge. Tim Maher, the Executive Vice President charged with overseeing the OIUSA business unit, brings 18 years of industry expertise to this team.

Tim believes the Oji Paper Group's acquisition of ILFORD Imaging Switzerland positions all parties for success in the imaging and photographic arena. "The world renowned ILFORD R&D and cutting edge manufacturing capabilities, coupled with the corporate strength and stability of the Oji Paper Group, provides a significant differentiation for OIUSA in the North American marketplace."

Tom Poudrier, Marketing Manager, OIUSA, brings 17 years of industry experience to the company and has been chosen to lead all US based marketing activities, including branding and marketing communications. Tom is confident the US business continues to be as dynamic and diverse as ever, "The Best in Class product offering in all the ILFORD brands ensures that we meet the demanding needs of this constantly evolving market."

"The new organization is very exciting as it not only highlights our dedication to the US market but is a testament to our staying power," said Dai Jones, Managing Director, ILFORD Imaging Switzerland GmbH. "We will rely on Tim's insight into the US market to ensure we develop the best solutions for driving efficiency and expanding our services," he added.

The ILFORD name is well established in the history of imaging thanks to its strong photographic heritage; the Oji and ILFORD partnership has brought together complementary capabilities, ensuring full control of all aspects of inkjet development and manufacture from the production of paper base through to the final complex technology required to coat the media. This union further strengthens the position of ILFORD at the forefront of the inkjet revolution for the foreseeable future and beyond.

Established in January of 2006, Oji ILFORD USA was incorporated to meet the demanding needs of the North American inkjet market. Oji ILFORD USA is responsible for the sales and marketing of all inkjet and related technology paper products to the North American market and its products are manufactured within the Communications Papers Division of the Oji Paper Group.

The manufacturers are made up of the Parent Company, Oji Paper Co. Ltd., ILFORD Imaging Switzerland and Kanzaki Specialty Papers. The Oji Paper Group companies comprise one of the largest surface coating companies in the world, enabling Oji ILFORD USA to have the most dynamic and complete product offering available in the market today. Oji ILFORD USA (OIUSA) key objective is to bring its clients a world of imaging choices.

For more information on OIUSA, please visit www.ilford.com

WYNIT, Inc. a 19-year old company, is a leading national distributor of photographic, digital imaging, computer peripheral and consumer electronic products for personal and professional use that are sold to dealers throughout the United States. In addition, WYNIT also distributes video editing, photo ID, security and outdoor electronic products, and is known for competitive pricing, dedicated sales reps and superlative service. For more information, call WYNIT at 1-800-GO-WYNIT or visit www.wynit.com, email marketing@wynit.com or fax 315-437-0432.


   







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