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Nikon D40 Digital SLR Launched

MELVILLE, N.Y., Nov. 16 /PRNewswire/ -- If you've ever wondered why your vacation pictures don't look as good as those magnificent landscapes and flattering portraits seen in countless glossy magazines, chances are you just haven't found the right camera. Nikon today introduced the new D40(TM) digital SLR camera that's designed to offer consumers the ability to get higher quality, impressive looking pictures with the press of a button. While digital SLR cameras are extremely popular among professional photographers, some consumers have shied away from them because they are larger than compact digital cameras and some models can be complicated to the uninitiated user. Nikon addressed these concerns and more by designing the D40 as an ultra- compact, lightweight, 6.1-effective megapixel digital SLR camera with simplified new features, exceptional handling speed, and a redesigned, visually-intuitive menu system that brings digital SLR cameras to a whole new level of simplicity.

"Our customers constantly tell us that their memories just look better with Nikon's digital SLR cameras. The image quality is always spectacular, displaying bright and vivid colors. A Nikon digital SLR captures the action shots and special moments perfectly because of its superb responsiveness. But they also tell us they wished digital SLR cameras were smaller, lighter and easier to use," said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. "With the introduction of the D40, Nikon's engineers have surpassed our expectations in meeting this challenge. The D40 packs in an incredible range of features and technologies, but even those using a digital SLR camera for the first time will be thrilled with beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. And these same customers will be amazed at just how easy it is to take truly better pictures with the new Nikon D40."

The Nikon D40 is always ready to capture priceless expressions or special moments perfectly, eliminating the frustrations typically associated with compact digital cameras. The camera is ready to shoot virtually the instant it is turned on and with the ability to shoot 2.5 pictures per second, non- stop for up to 100 shots, you'll never need to wait for the camera to get ready for the next shot. The camera reacts instantly when the shutter button is pressed ensuring you never miss a great moment. The images are immediately processed and rapidly recorded to the camera's SD memory card.

The back of the D40 is dominated by a refreshingly large and bright 2.5- inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon's new visually-intuitive information display system that presents camera and shooting information in a clear, graphically represented way. The camera also features built-in help that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typical of that setting.

The D40's scene-optimized Digital Vari-Program modes allow users to capture nearly any type of scene without needing to fumble with camera settings. The D40 includes eight preset modes, including a new Flash Off mode that shuts off the camera's flash and boosts its ISO so users can easily take pictures in places where flash photography is not allowed, inappropriate or when they prefer the look of naturally lit pictures. As users gain experience with the camera, the D40 offers advanced controls such as Aperture-priority and Shutter-priority modes that offer greater creative control over the look and feel of their pictures.

The D40's new Retouch menu offers exclusive in-camera image editing features that add to the D40's "fun factor" by providing greater creativity without the need for a computer. Included in the Retouch menu is Nikon's D- Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye - a common condition that occurs in flash photography. Image Trim allows for creative cropping of an image and creates smaller files for easy e-mailing. Other creative features include Image Overlay, Small Picture, Monochrome (Black-and-white, Sepia, Cyanotype) and Filter Effects (Skylight, Warm filter, Color balance).

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