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Nikon Celebrates Photography's Past, Present and Future at PhotoPlus 2008



MELVILLE, N.Y. (Oct. 20, 2008) PhotoPlus Expo Booth 501 - Nikon Inc. exhibited at the 2008 PhotoPlus Expo to spotlight its entire line of industry-leading imaging solutions and accessories, and offered attendees the rare opportunity to interact with some of photographic history's greatest icons.

Attendees visited Nikon at Booth 501 at the Jacob Javits Convention Center in New York City from Thursday, Oct. 23 through Saturday, Oct. 25 to experience the newest imaging products and help Nikon celebrate the 75th Anniversary of world-class NIKKOR optics. Additionally, show-goers could listen to the inspiring words of famous photographers, including a special session with legendary photojournalist Bill Eppridge.

Nikon's latest digital SLR success, the D90, were the leading attraction at the Nikon booth with a complete hands-on demonstration area open to the public. Nikon invited attendees to explore the game-changing camera that delivers the pinnacle of image quality and ease-of-use, combined with the ability to create HD movie clips. Nikon also showcased its full line of COOLPIX compact digital cameras, including such popular models as the speedy, Wi-Fi enabled S610c, the P6000 with built-in GPS, and the P80 ultra-zoom camera. Nikon highlighted the complete digital imaging system of products and accessories, demonstrating the total solution made available to Nikon photographers and imaging professionals. The Nikon booth featured the entire line of the D series D-SLRs, NIKKOR lenses and Coolscan desktop digital film scanners.

Nikon presented "Over 50 Years of Photojournalism" with legendary photographer Bill Eppridge. Pulitzer Prize winning AP and CNN correspondent Peter Arnett hosted as Eppridge discussed his storied career spanning more than five decades. Eppridge has been a staple of American political history with his iconic collection, including images ranging from the civil rights movement, the American debut of the Beatles, to the powerful image of a dying Robert F. Kennedy cradled in the arms of a busboy.

Now, he had the chance to inspire a new generation of photographers through images that are a testament to the importance of photojournalism in documenting history. This event was held on Friday, Oct. 24, 2008 from 4:00 p.m. to 4:45 p.m. at the PDN Theater in the Javits Convention Center. A video interview with Eppridge can be seen on the photoplusexpo website.

"PhotoPlus remains a great opportunity for Nikon to show attendees the reasons we remain an industry leader with our cutting-edge core technologies, imaging heritage and emphasis on delivering the best possible image quality to the consumer," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. "We are also thrilled to have the opportunity to help share the wisdom of so many industry greats, which remind us why we love photography."

The new, larger Nikon Booth hosted a full schedule of highly regarded professional photographers demonstrating their legendary work through interactive lectures and energetic photo shoots where users learned from some of the best in the business. These photographers demonstrated Nikon imaging products including the Nikon D3, D300 and D700 cameras. Patrons also heard about Capture NX2 and RAW image workflow in a special section of the booth dedicated to this powerful image editing software program.

Interact with Nikon

Attendees had the opportunity to interact directly with Nikon by visiting the "Why Nikon?" skybox where users can share stories about their Nikon experiences. Nikon had the opportunity to appear on Nikonís website talking about what inspires them to use Nikon, why they began using Nikon or why they love Nikon cameras, from capturing memories with a COOLPIX to their first SLR camera. Attendees celebrated the 75th anniversary of NIKKOR optics by participating in the "Picture Your World Through a NIKKOR Lens" contest. Nikon will award a product featuring NIKKOR lens technology every day from now until the end of the year. Eligible products include brilliantly designed NIKKOR lenses, award-winning digital SLR camera and NIKKOR lens kits, or one of many stylish, easy-to-use COOLPIX compact digital cameras featuring NIKKOR lens technology.

Learn From the Pros

Additionally, Nikon will host some of the most recognized photographers in the industry. Iconic photographers such as Cliff Mautner, Joe McNally, Ron Magill and Vincent Versace all made special appearances and presentations at the Nikon Booth. A schedule of presentations follows:

Thursday 10/23 - 10:00 a.m. - 5:00 p.m.

10:00 - 11:00 Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography

11:00 - 12:00 The Nikon D90: Engineered for Artistry... Unleash Your Potential

12:00 - 1:00 Cliff Mautner - Creating Texture and Mood in Wedding Photography

1:00 - 2:00 Vincent Versace - Unleashing the Power of Capture NX2

2:00 - 2:30 Mike Corrado - The ABC's of Nikon Speedlights

2:30 - 3:30 Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon's Creative Lighting System

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