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NY Couple Donates 125 Vintage Photos to Israel Museum
source: Jerusalem Post

FIRST STEPS. Noel Levine's first purchase was a defining image of Greta Garbo by Edward Steichen.
source: Jerusalem Post Online

After three decades of turning away museum VIPs who were eyeing their vintage photograph collection, Harriette and Noel Levine of New York City have decided to gift their approximately 125 works to the Israel Museum in Jerusalem, they announced Friday.

"I bought [the photographs] because I loved them and enjoyed having them. Many people from museums have come and gone gaga," Noel Levine told The Jerusalem Post. "Then one day I was sitting in the library and I said, 'you know, Harriette, I think this collection belongs to the Jewish people.'"

When they decided to find a home in perpetuity for their works, the Levines had already been in meetings with the Metropolitan Museum and The Museum of Modern Art in New York, where there were already photography galleries named in their honor, he said. After much deliberation, the Levines signed an agreement with the Israel Museum.

They decided, along with museum director James Snyder, that Israel's 60th anniversary year would be the appropriate time to announce the gift.

As part of the anniversary gift, the Levines also pledged $1 million, as did Harriette's sister, Patricia Gerber, in the Levines' honor, to add to the $12 million endowment fund that the Levines had already established for the museum's Photography Department in 2005. At that time, Mr. Levine told The New York Times that he had always had warm feelings toward the Israel Museum.

"This is an annuity. It will give them about $600,000 a year income," he said. "That will go a long way toward building the collection, which was my aim."

The museum called the Levines' 2005 endowment the single largest such gift ever given to a museum photography department and renamed its department in the Levines' honor.

NOEL LEVINE, today a major collector, had always been a camera buff, snapping and developing his own photos. But in 1976, after visiting a number of galleries and deciding that he was merely "a rank amateur," he said, he stayed awake all through the night looking through the 250 photography books he had acquired, contemplating how to start a collection.

Soon after, he purchased his first work, a defining image of Greta Garbo by photographer Edward Steichen. Levine's wife, an interior designer, put it in a carved gold frame and hung it in their home in New York, along the 19th-century oak paneling.

Before long, the couple was buying, framing, organizing and reorganizing new acquisitions until all the walls were covered four-deep in photographs. They bought 1,000 Andre Kertesz works and gave most of them away to museums, including 80 to the Israel Museum in 1994.

They bought seminal works from such modern photography masters as Man Ray, Paul Strand and Alfred Stieglitz, and contemporary masters like David Hockney, Robert Mapplethorpe, Cindy Sherman and William Wegman. They also bought dozens of early 19th century American and European landscapes and later Pictorialist works, spanning 160 years in all.

The works have increased in value, historically and monetarily, Noel Levine said. "A photograph I bought for $10,000 is today worth $500,000-600,000. One of our vintage photographs is worth $1 million."

Snyder says the Levines' is one of the finest vintage collections in private hands. "The images are icons of vintage 19th century and early modernist photography, and the individual prints are masterful and unique in quality. This gift ices the cake in terms of the quality of our collection, which is already impressive in scope, but now also in the richness of singularly great images."

With over 55,000 photographs in its collection, dating from the beginning of the medium in the 1830s until now, the Israel Museum has one of the largest museum collections in the world. In addition to a vast number of US and European works from the 19th and 20th centuries, it also holds the largest concentration of early images of the 19th century Near East, Holy Land sites and Israeli photography.

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