Sebastopol, CA – June 12, 2007 – Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, today announced its participation in the Technology, Entertainment, Design (TED) Conference: TEDGlobal Conference 2007, hosted in Arusha, Tanzania from June 4 – 7, 2007.
The conference addressed the opportunities and challenges currently facing Africa and some of the extraordinary solutions being undertaken by the African people to address those issues. Attendees, which included Ngozi Okonjo-Iweala, the former Nigerian Finance Minister, Carol Pineau, a journalist and producer of the documentary Africa Open for Business, and world renowned scientist Dr. Jane Goodall, along with 40 other distinguished speakers, all received a Lowepro CompuDaypack, Lowepro’s most flexible backpack designed to carry a laptop, SLR camera, and digital music device along with additional personal effects.
“Regularly, TED brings together some of the world’s greatest thinkers to share ideas and actions that improve the world in which we live,” said Suzanne Caballero, marketing director for Lowepro. “We are honored to be an official sponsor of this year’s global conference focused on the future of Africa. Throughout Lowepro’s 40-year history, we’ve dedicated ourselves to the best practices around environmental conservation and global awareness that will preserve our world for future generations. In keeping with this mission, we are proud to support the goals of the TED organization and proud to have participated in the 2007 global conference.”
TED is an invitation-only event where the world's leading thinkers and doers gather for inspiration and insight. TED stands for Technology, Entertainment, Design -- three broad subject areas that are, collectively, shaping our future. In fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called it "The ultimate brain spa" and "A four-day journey into the future." The audience -- CEOs, financiers, inventors, intellectuals -- is almost as extraordinary as the speakers, who have included Bill Gates, Jane Goodall, Quincy Jones, Frank Gehry, Herbie Hancock and Bono.
The CompuDaypack’s unique triple compartment design makes organizing equipment and personal gear easy, while the lower compartment can comfortably accommodate a digital SLR camera with attached lens and other accessories. Its roomy rear compartment safely stores and protects notebook computers and important business files, an intuitive design feature which TED conference attendees utilized while keeping up with the strenuous schedule of TEDGlobal Conference 2007.
A third compartment provides ample storage space for personal gear and digital accessories. In addition, the backpack offers a quick access pocket with a headphone port to store an iPod or other digital audio device, making the CompuDaypack the perfect backpack for this exclusive and intense gathering.
Lowepro founder Greg Lowe established the company’s reputation for quality and innovative design in 1967 when he introduced the world’s first internal-frame backpack. 40 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.
Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro or Lowepro products, visit www.lowepro.com