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Mitsubishi Digital America Wins Gold in Dealer Survey

Pacific Media Associates Report Business Editors/Technology Writers IRVINE, Calif.--(BUSINESS WIRE)--May 22, 2007--Mitsubishi Digital Electronics America's Presentation Products Division, known for award-winning, high-quality high-definition presentation and display products, announced top honors in an overall ranking along with first and second place wins in three broad categories defined in Pacific Media Associates (PMA) 11th Annual Dealer Survey. PMA's analysts are global market information experts on large-screen displays and its survey is the authoritative source of independent, unbiased ratings of large-screen displays manufacturers by dealers throughout North America.

"We're gratified to see that the hard work we do is reflected in the PMA survey," said James Chan, director of product marketing, Mitsubishi Digital Electronics America. "This survey confirms our dedication to our channel partners with excellent products, marketing and sales support."

Mitsubishi's products garnered top ranking in the "Marketing Support" category, with a second place finish in "Products" and "After-Sale Support." Within the "Products" category Mitsubishi won in the sub-category of "Quality/reliability" and placed second in "Ease of use." Within the "Marketing Support" category Mitsubishi took second place in "Co-op ad programs, spiffs and rebates." In the "After-Sale Support" category, Mitsubishi received top honors in "Warranty program(s)" and "Return/repair programs," achieving second place finishes for "Web-based service support," "Replacement parts program(s)" and "End-user support."

"Each year, Pacific Media Associates conducts the most extensive survey of North American projector dealers in the industry," said William L. Coggshall, PMA president. "For many years, Mitsubishi frequently has ranked at or near the top for key elements including sales, marketing and support programs. This year, Mitsubishi was the top manufacturer in our total composite rankings, and received top ratings for the marketing and product support categories. Mitsubishi clearly has a reputation for excellence with the dealers."

The survey ranks 25 aspects of marketing support, products and after-sale support according to their importance to dealers. Dealers then rated their key suppliers on each of these aspects. Ratings were based on a scale of 1 (very poor) to 5 (very good). Manufacturers with high scores on the more important weighted aspects posted higher overall composite scores than those who scored well on less-important aspects.

About Pacific Media Associates

Pacific Media Associates specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is located at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 and on the web at

About Mitsubishi Digital Electronics America's Presentation Products Division

Mitsubishi Digital Electronics America's Presentation Products Division markets an extensive line of professional presentation, front-projection home entertainment, and rear-projection video wall cube display systems and digital signage monitors designed with DLP(R) or LCD technology. The company is known for its award-winning, high-quality, accurate color reproduction technology. Products are sold through authorized distributors, resellers, retailers and system integrators throughout the United States and Mexico. Mitsubishi Digital Electronics America is located at 9351 Jeronimo Road, Irvine, Calif., 92618. For more information, please call 888-307-0312 or visit

DLP(R) is a registered trademark of Texas Instruments.

CONTACT: Lionheart Communications for Mitsubishi Digital Electronics America Nancy Napurski, 310-283-0704 or Pacific Media Associates Dr. William L. Coggshall, 650-726-3904


<<Business Wire -- 05/23/07>>