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Lowepro Celebrates Milestone by Supporting Conservation Efforts
Press Release

Sebastopol, CA – December 12, 2006 – Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, today announced a philanthropic partnership with Polar Bears International (PBI), a nonprofit organization dedicated to the worldwide conservation of the polar bear. Lowepro will soon introduce a commemorative bag designed for professional photographers to mark the company’s 40th anniversary, with a percentage of profits from the sale of the bag to help fund PBI research and the association’s ongoing global efforts to create awareness on climatic and environmental threats faced by the polar bear population.

The initiative continues Lowepro’s ongoing tradition of partnering with agencies and associations whose missions are to preserve nature and the environment, including Amazon Watch, Raincoast Conservation Society and many others.

“For forty years, we have proudly provided the photography industry with innovative, high-quality products, extending a legacy which began with our founder Greg Lowe in 1967,” said Uwe Mummenhoff, Chairman at Lowepro.

“In the spirit of giving back to nature, which has supplied photographers with countless numbers of awe-inspiring images, our company maintains a long heritage of supporting environmental and animal protection organizations around the world. We continue this tradition by donating proceeds from our commemorative anniversary backpack to Polar Bears International. The organization works tirelessly to educate consumers worldwide on the potential dangers these animals face, including the very real possibility of placement on the endangered species list. Lowepro is pleased to have the opportunity to support PBI’s critical mission.”

Polar Bears International’s primary goals are to conserve the world’s polar bears through research and education, and to serve as a central educational resource on polar bears worldwide. A potentially threatened species that could easily become endangered, the major threat to the polar bear is climate change due to global warming. Polar bears are also jeopardized by pollution, poaching, and industrial disturbances. All officers and directors serve the foundation without pay or expense reimbursement, so the organization is able to apply 100 percent of its revenue directly to research programming.

“PBI and Lowepro are both profoundly dedicated to conservation through research and education,” says Robert Buchanan, president of Polar Bears International. “Together we are confident that we can start to change the overall mindset of individuals through kids teaching kids about how to think globally and act locally.”

Additional details about the availability of Lowepro’s commemorative 40th anniversary backpack will be available shortly. In addition to the anniversary backpack, Lowepro will also celebrate in 2007 by sponsoring an international photography competition with 100 percent of the entry fees going to PBI. Details about the photography competition will be available at in the coming weeks.