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LicenseStream Creator Gains Momentum With Leading Photography Associations



SAUSALITO, Calif. , Feb. 24 -- ImageSpan Inc., the creator of LicenseStream, the market-leading licensing automation platform for all media types and businesses, today announced that it is building momentum within the imaging community by teaming with the National Press Photographers Association (NPPA), PMA - The Worldwide Community of Imaging Associations, and the American Society of Media Photographers (ASMP) to offer discounts on key LicenseStream Creator services. Together, the premier photographers and imaging organizations represent a reach of nearly 35,000 creative professionals.

ImageSpan and the three imaging organizations will offer discounts on ImageSpan's LicenseStream Creator and LicenseStream Creator PRO services, as well as on LicenseStream storage upgrades. The special offers make it easy and affordable for photographers and imaging industry professionals to access an innovative set of services, including automated content licensing and royalty settlement, that can help extend their reach online and grow their revenues. In exchange, the organizations will regularly promote ImageSpan's LicenseStream Creator services to their membership.

"We are very excited to support these photography and imaging professionals with LicenseStream Creator services that provide everything they need to promote, monitor and make money from their digital assets," said Iain Scholnick , chief executive officer, ImageSpan. "LicenseStream Creator makes photos, videos and other creative work intelligent, so that it flows freely across the Web with defined ownership, rights and restrictions, enabling flexible pricing based on use. With these powerful services, imaging professionals can raise the profile of their creative portfolios online to accelerate distribution of their work, increase the pace of transactions, and drive additional revenues."

The NPPA, an organization of more than 9,000 top visual journalists worldwide, was the first major photography organization to team up with ImageSpan.

"ImageSpan's LicenseStream Creator brings to NPPA's membership a powerful package of innovative services that opens their content for business by helping them to license, track and make money from it," said Jim Straight , Executive Director, NPPA. "By helping them grow their creative profiles online, these services will help them both create new market opportunities and grow relationships with the clients they already have."

PMA with ImageSpan will promote LicenseStream Creator to its 18,500 imaging professionals in 100-plus countries who actively contribute to the expanding $83 billion imaging industry. PMA is an 84-year-old organization that includes photographers, photo retailers and processors, manufacturers, commercial imaging labs, sports and event photography, custom picture frame shops, and scrapbook retailers.

"LicenseStream Creator offers a comprehensive solution that will resonate with our members who seek a way to bolster the visibility of their content on the Web, while giving them more control over their creative portfolios to maximize the value of their digital assets," said Ted Fox , Chief Executive Officer, PMA.

Eugene Mopsik , Executive Director, ASMP, says that ImageSpan's LicenseStream Creator services address many of the challenges faced on a daily basis by his organization's more than 7,300 members who are publication photographers.

"ImageSpan offers professional photographers a powerful combination of innovative services that help them quickly and easily publish their work online safely," said Mopsik. "As a result, it frees them to focus on what they love best: producing innovative, powerful content and on getting that content to market fast."

About ImageSpan

ImageSpan is the creator of LicenseStream, the market-leading licensing automation platform for all media types and businesses, from individual creators to enterprises. LicenseStream makes content intelligent, so it moves freely across the Web with defined ownership, rights and restrictions, enabling pricing based on use. By making content intelligent, LicenseStream creates new efficiencies and frees resources to develop new distribution and marketing channels to drive incremental revenues. Enterprise partners using the ImageSpan platform include Omnicom, Visible World and online advertising agencies. ImageSpan offers a number of delivery options including deployment through Adobe software. Founded in 2003 and based in Sausalito, California , ImageSpan is the exclusive provider of license registry services to the PLUS Coalition, the international, multi-industry standards body for image licensing. For more information, please go to www.imagespan.com or call (888) 921-1221.

About NPPA

The National Press Photographers Association is dedicated to the advancement of photojournalism, its creation, editing and distribution, in all news media. NPPA encourages photojournalists to reflect high standards of quality in their professional performance and in their personal code of ethics. NPPA vigorously promotes freedom of the press in all its forms. To this end, NPPA provides continuing educational programs and fraternalism without bias, as we support and acknowledge the best the profession has to offer. The NPPA's 9,000 members include still and video photographers, editors, students and professionals that serve the field of visual journalism.

To learn more about the NPPA please visit www.nppa.org

About PMA - The Worldwide Community of Imaging Associations

As a professional trade association, PMA(R) helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its 18,500 members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.

About ASMP

Founded in 1944, ASMP is the leader in promoting photographers' rights, providing education in better business practices, producing business publications for photographers, and helping to connect purchasers with professional photographers. ASMP has 39 chapters across the country and more than 7,000 members, including many of the world's foremost photographers.

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SOURCE ImageSpan Inc.


   







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