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Kodak Survey Reveals What Americans Think About Ink



ROCHESTER, N.Y., May 21 /PRNewswire/ -- Conservationists take note: Eight out of 10 home printer owners say it is important to conserve -- home printer ink!

According to a recent nationwide, Kodak-commissioned study, nearly 50 percent of home printer owners report they would print more or differently ifink cost less. Nearly 60 percent of respondents say printer ink is expensiveso they try not to waste it.

The survey also reveals sacrifice, compromise and even sneaking around inthe name of ink savings, such as:

-- Printing in black and white to conserve color ink (59%) -- Printing in "draft" or "economy" mode (33%) -- Denying themselves a hardcopy all together - choosing to view things on screen instead of printing (57%) -- Avoid printing photos (30%) -- Printing at other locations, such as a friend's house (25%)

Ink miser tendencies can even impact a child's view of the world, as 30percent of parents polled say if ink was less expensive, they would let theirchildren print more and in color. Thirty-six percent of parents outright limittheir children's printer access and use.

Personal Printing on the Job: Emergence of the Office "Ink Sneak"

Kodak's thINK survey also probed a relatively new office phenomenon,reminiscent of the once common practice of stealing office pens - "inksneaking."

The study reveals that six out of 10 office workers with home printers(59%) print personal documents at work - with more than 70 percent saying theyare most likely to engage in such behavior off-the-clock. While one third(35%) of office workers cite printer speed as the reason they print personaldocuments at work, more than one-quarter (28%) use office printers to preservehome printing supplies or because the printing is free (24%).

What are ink sneaks printing? The survey reports that maps and directions(60%) and online research or web site information (49%) are the two types ofpersonal printing documents most often inked at work. Other personal printingdone on the job include:

-- Personal office correspondence (42%) -- Travel itineraries (42%) -- Articles from online news sources (35%) -- Photos (20%); Recipes (18%), Online shopping receipts (17%)

While a majority of office workers admit to ink sneaking, ink "finking" ispractically nonexistent. Although more than half (56%) of respondents haveseen a co-worker print personal documents at work, virtually no one (4%) hassnitched or complained about a colleagues who has printed an excessive amountof personal documents at work.

Free thINK Analysis

"Americans' ink problems stem from the fact that people believe the priceof ink just stinks," says Dr. Will Miller , noted pop culture psychologist,author and self-proclaimed "Ink Shrink."

According to Dr. Will , the typical home printer owner fits one of threeink personalities - squirrels, squids or snakes. Based on his psychologyexpertise and results from the thINK survey, these ink types are characterizedby the following:

-- Squirrels: Conscientiously concerned about conserving ink -- Squids: Not concerned about wasting ink; strong likelihood to print whatever, whenever -- Snakes: Printing personal documents away from home or having others print for them

Consumers curious about their own ink personalities can take a free thINKprofile quiz at www.inkisit.com.

"Printer innovations, like Kodak's new premium ink, can reduce unduestress and ink conservation maneuvers for the squirrels and snakes among us,"continues Dr. Will . "It can also drive thicker family photo albums, less inksneaking at the office and better printer privileges for the kids."

Be Smart When Thinking Ink

For consumers looking for a solution to the high cost of ink, Kodakoffers premium ink that saves them up to 50% on everything they print comparedto similar consumer inkjet printers*. The new KODAK EASYSHARE All-in-OnePrinters use KODAK pigmented inks in a simple two-cartridge setup. The 5-inkcolor cartridge at $14.99 MSRP and black cartridge at $9.99 MSRP makereplacement inks truly affordable to the customer, who can now print from homewithout thinking too hard about ink.

For further additional information on KODAK EASYSHARE All-in-One InkjetPrinters, as well as other KODAK Products, please visit www.kodak.com.

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