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Kodak Introduces New Professsional T-MAX 400 Black-and-White Film



Oct. 9, 2007 ---Kodak Introduces New KODAK PROFESSIONAL T-MAX 400 Black-and White Film, Now the World’s Sharpest, Finest-Grained 400-Speed Black-and-White Film New Film Enables Professional Photographers to Capture the Truth of the Moment; Enhances Superior B&W Film Portfolio ROCHESTER, N.Y., Oct. 9 -- For decades, the world’s greatest photographers have trusted Kodak’s black-and-white films to help them achieve the best of their artistic visions. Today Eastman Kodak Company (NYSE:EK) enhances its black-and-white professional film portfolio with the introduction of an improved KODAK PROFESSIONAL T-MAX 400 Film.

The new film, utilizing Kodak’s patented T-GRAIN emulsions, delivers finer grain and higher sharpness. T-MAX 400 now stands alone as the world’s finest grained and the world’s sharpest 400-speed black-and-white film, offering photographers a level of clarity normally only available from a 100-speed film. T-GRAIN emulsions, first introduced 25 years ago, remain the gold standard in the photographic industry.

“The new T-MAX 400 film provides a grain structure that is superior to anything I’ve seen in a 400-speed film,” said noted photographer and master print maker John Sexton. “That, combined with Kodak’s legendary quality control and consistency, makes this film a most valuable tool.”

In a recent survey conducted by Kodak, professional photographers cited the benefits of black-and-white film. Although professional photographers acknowledge that digital cameras offer certain benefits, they said that film better captures certain images, particularly black-and-white photos. The majority (90 percent) of photographers produce black-and-white images, with 47 percent saying black-and-white photography allows them to create a certain look and feel and differentiate themselves. More than half of them (57 percent) prefer using film to achieve this desired effect.

The new T-MAX 400 complements Kodak’s full range of black-and-white films, which professional photographers use to convey power, subtlety, mystery or reality in their work and achieve a distinctive look. In addition to T-MAX 400, the portfolio includes:

T-MAX 100: The world’s finest-grained, 100-speed black-and-white film allows an extremely high level of enlargement and delivers maximum image quality when shooting fine detail

TRI-X: The beloved film, an industry favorite for more than 50 years, offers a distinctive grain structure, coupled with a wide exposure latitude to leverage even the most challenging lighting situations.

BW400CN: The finest-grained chromogenic film in the world, processed in C-41 chemistry, delivers black-and-white prints on color paper with smooth neutral tones and amazing highlight and shadow detail – even when enlarged.

PLUS-X 125: A classic general-purpose film for outdoor or studio photography.

T-MAX P3200: The first ultra-high speed B&W film. Details of Kodak’s full black-and white film portfolio can be found online at www.kodak.com/go/bwfilms.

“When you look at the images captured over the past 50 years by photographers using our film, you see an honesty that only black-and-white film conveys,” said Mary Jane Hellyar, president, Film Capture Group and senior vice president, Eastman Kodak Company. “Our commitment to the film category, and in particular, black-and-white film, stems from our desire to enable photographers, both now and in the future, to capture this truth.”

This year at PhotoPlus in NYC Oct. 18 – 20, Kodak will highlight a select group of photographers who shoot with black-and-white films and their work in a panel discussion entitled “Black-and-White Photography in the 21st Century.” In addition to John Sexton, photographers Michael Crouser, Liz Gilbert, and Kristen Ashburn will discuss new projects, and the role black-and-white plays in helping them achieve their distinctive looks.

Friday, October 19, 2007 3:00 p.m. – 4:45 p.m. PhotoPlus Presentation Theater in the Jacob Javits Convention Center About Eastman Kodak Company Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com.


   







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