Continued Innovation Gives Pro Photographers High Quality Films to Achieve Impactful Images
In a move that underscores its ongoing support of the professional photography market, Eastman Kodak Company today introduced enhanced versions of its iconic KODAK PROFESSIONAL PORTRA color negative film family, comprising 160 VC, 160 NC, 400 VC and 400 NC film. These films help professional photographers create stunning images with finer grain, spectacular skin tones, and improved scanning performance for greater enlargement capability. Plus, PORTRA 160VC and PORTRA 400VC films now provide a more ideal combination of higher color saturation and lower contrast for optimal performance in high-color applications.
"More than two-thirds of professional photographers today mix film and digital when shooting, depending on the job at hand and the desired end result they want to achieve," said Mary Jane Hellyar, President, Film and Photofinishing Group and Senior Vice President, Eastman Kodak Company. "Our commitment is to make sure they have the best tools for the job. The innovations we are introducing in our new PORTRA films help ensure that photographers, whether shooting at a wedding, in the studio, on a fashion shoot, or for nature and landscapes, achieve the most truthful, impactful result."
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