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Kaboose Partners with Nikon Inc. to Launch Kaboose Photo

TORONTO , July 9 /PRNewswire-FirstCall/ - Kaboose Inc. (TSX: KAB), the largest independent family-focused online media company in North America, announced that it has partnered with Nikon Inc., the world leader in high-quality digital imaging, precision optics and photo imaging technology, to be the exclusive partner for the launch of Kaboose Photo in July 2007 .

"We are thrilled to be partnering with Nikon, a leader in digital imaging,on the launch of the Kaboose Photo site," said Michael Fogarty , Chief Revenue Officer of Kaboose. "Nikon and Kaboose are a great fit, as we both strive to make it easier for moms and families to share their lives through photos. With the relaunch of in July and a host of new products anduser-generated content being introduced to enhance our moms' experience, Nikon is the first of many new, world-class partners Kaboose expects to add over the coming months."

"Kaboose is a fantastic partner for Nikon," said Lisa Baxt, Senior Communications Manager at Nikon Inc. "As part of Nikon's consumer-centric approach, we look to align ourselves with media partners who are breaking newground in consumer entertainment, education and engagement by furthering consumer dialog. We are confident that Kaboose's new photo channel will enableand encourage consumers to interact and share their world through photography. We look forward to bringing Nikon digital products to the millions of moms and families who are part of the Kaboose community."

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader indigital imaging, precision optics and photo imaging technology and is globally-recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; NikonCOOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company plays an active role in supporting aspiringand advanced photographers through a variety of philanthropic organizations,educational programs, events and workshops. For more information, dial (800)NIKON-US or visit, which links all levels of photographers tothe web's most comprehensive photo learning and sharing communities.

Kaboose is the largest independent, family-focused online media company in North America and one of the top-five most visited family destinations online. From pregnancy to parenting, birthday parties to scrapbooking, and entertainment to education, Kaboose has the content and applications to help parents plan and share their family life. Kaboose owns some of the world's leading online properties targeting families, including,,,,,,, and Kaboosetrades on the Toronto Stock Exchange under the symbol "KAB."

This document may contain forward-looking statements, relating to KabooseInc.'s operations or to the environment in which it operates, which are basedon Kaboose Inc.'s operations, estimates, forecasts and projections. Thesestatements are not guarantees of future performance and involve risks anduncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'scontrol. A number of important factors could cause actual outcomes and resultsto differ materially from those expressed in these forward-looking statements.Consequently, readers should not place any undue reliance on suchforward-looking statements. Kaboose Inc. disclaims any intention or obligationto update or revise any forward-looking statements, whether as a result of newinformation, future events or otherwise.

SOURCE Kaboose Inc.

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