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Independent Businesswoman Wins National Competition



Las Vegas, NV - March 9, 2009 - Gabrielle Mullinax, owner of Fullerton Photographics and Board of Directors member of Independent Photo Imagers, recently won $25,000 in the Custom Photo Gift Promotion Competition at PMA09. Competing against the Fujifilm U.S.A. national consumer site campaign introducing www.seehere.com and the Canadian Magenta Photo Studio campaign, the Fullerton Photographics team submitted the winning custom photo campaign incorporating seven unique promotional pieces.

Centered on the theme "Celebrate, Create, Donate", the vibrantly colored campaign targeted Fullerton customers interested in raising donations for their favorite local charity. Hosting an event for their friends revolving around the creation of photo gift products, Fullerton customers and their invited guests create photo gift products for themselves and others which when purchased trigger a 20 percent of sales price donation from Fullerton to their charity of choice.

"We are extremely proud of Gaby and her team at Fullerton," said Brent Bowyer, Executive Director of IPI. "With unbelievably tough competition, they prevailed and are a guiding light for all independent business owners."

Fullerton Photographics (Fullerton) is a trend-setting photo lab and photography studio located in Fullerton, California. Offering photofinishing services tailored by Gaby Mullinax and her friendly creative team, Fullerton Photo provides the highest quality customer service at its one-of-a-kind Click Café where customers enjoy the opportunity to design custom photo books, photo scrapbooks, photo gifts and novelties with hundreds of photofinishing sizes and finishes.

Fullerton Photo also provides photography services without boundaries, custom designing each customer’s story in portraits for any occasion, holiday or event. At Fullerton Photo the customer is always part of the creative team tailoring photo memories!

Independent Photo Imagers (IPI) is North America's largest buying group/trade association composed of independent businesses operating in both the image capture (photography) and the image archiving (printing of all kinds and preserving) industries. As a community of over 550 members owning and operating in excess of 800 locations in all 50 United States, the District of Columbia, Mexico, Canada, and Australia, IPI is known as The Network for independent photo businesses in terms of providing its members with purchasing and expense management, cyber and face-to-face meeting, and educational opportunities.


   







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