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Hasselblad Appoints Executive Chairman

Dr. Larry Hansen

March 12, 2009-- High-end camera systems manufacturer, Hasselblad A/S, today announces the appointment with immediate effect of Dr. Larry Hansen as Executive Chairman of the Hasselblad Group.

Dr. Hansen, a Doctor of Optometry, brings to his new position a wealth of knowledge and experience gained through a number of management positions he has held in the German based optical and opto-electronics firm, Carl Zeiss, over the past 26 years. For the past 16 years, in his Japan based role as Chief Executive Officer of Carl Zeiss Asia Pacific, he managed the profitable growth of the companyís Asia based photography business. Dr. Hansen also initiated and developed thriving photographic business co-operations with the Japanese corporations Sony, Cosina and Kyocera.

For the last year, Dr. Hansen has been Chief Executive officer of the International Agency for the Prevention of Blindness. IAPB is the global umbrella organization of more than 100 organizations working to prevent avoidable blindness in partnership with the World Health Organization in the joint initiative Vision 2020.

Dr. Hansen, who has been a member of the board of Hasselblad for the past year, commented: "It is a great pleasure, honour, and challenge to join Hasselblad, the leader in high-end and professional photographic systems for over half a century.

"In my new role as Executive Chairman, I will ensure that Hasselblad continues to extend our best efforts to encourage and serve our valued customers with the most advanced and highest quality photographic solutions. Owning a Hasselblad is the dream of all serious photographers around the world and we will continue to make every effort to make that dream as accessible as possible for enthusiasts as well as professionals."

Hasselblad A/S has developed, manufactured and delivered the very best in high-end camera systems for over 50 years. A Scandinavian company, headquartered in Gothenburg and Copenhagen, the company employs more than 250 people, has subsidiaries in the USA, the UK, Germany and France and is represented worldwide by more than 90 distribution partners, through which it reaches every segment of the professional photographic market.

Inspired by the vision of its senior management to create the world's best high-end DSLR cameras and to become the market leader in that sector, Hasselblad continues to pursue its founderís philosophy of combining the most advanced technology available with a passion for photography to give professional photographers the best possible tools to capture the best possible images.