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HP Launches In-store and Online Publishing Tools for Affordable Printing



LAS VEGAS, March 2, 2009-- At the PMA tradeshow today, HP expanded its extensive personal publishing portfolio to unlock new revenue streams and further capitalize on the $65 billion market opportunity.

The new products, services and tools from HP offer existing and new customer segments – from local community groups to sports enthusiasts - affordable and meaningful printing at home, online, at retail and through print service providers (PSPs). Highlights include:

Four new additions to HP’s consumer inkjet printer portfolio – designed to collectively meet the needs of every consumer with prices ranging from $49 to $299. The new lineup includes the intuitive HP Photosmart Premium Fax All-in-One, which features enhanced wireless connectivity options and superb print quality.

HP Image Store - a one-of-a-kind online marketplace for fans and enthusiasts to access, customize and order printed merchandise from popular kids, sports, music and photo-image brands. With the site, HP plans to capture a share of the $30 billion printable licensed merchandise market.(3)

PTADigital.com - a community print portal launched in conjunction with National Parent Teacher Association (PTA) that allows students, parents and faculty to easily and cost-effectively create and print customized school and home-based merchandise for in-store pickup and mail delivery through PSPs.

HP Photo Center 4.0 - the newest version of HP's award-winning, in-store Photo Center solution is designed to expand retailers’ businesses with high-margin, high-value photo products for consumers and customized marketing collateral for small businesses. "Focusing on community groups and working with licensed content providers to drive demand are just two examples of how we are building new revenue streams through the power of Print 2.0," said Stephen Nigro, senior vice president, Inkjet and Web Solutions business, Imaging and Printing Group, HP. "HP is continually looking at ways to use its robust print publishing portfolio to make printing relevant and meaningful to new audiences."

Bolstering online publishing assets

With the HP Image Store, HP is exploring new growth opportunities in the consumer publishing market by combining its web, PSP-based and retail on-demand publishing technology with licensed content from popular children’s, sports, music and art-photography brands.

The HP Image Store allows consumers to create and order customized printed merchandise - including posters, calendars and greeting cards – using images, logos and other content from recognized brand powerhouses such as CBS/Star Trek, Curtis Publishing (featuring Norman Rockwell's famous The Saturday Evening Post illustrations), Dr. Seuss, Marvel Entertainment, National Basketball Association, Nickelodeon and Weekly World News.

Available exclusively at the Image Store website www.YouNeekFanShop.com and select co-branded sites powered by HP, the licensed merchandise can be ordered for home delivery by mail or pickup at retail. Select products are available directly through retail partner stores.

Currently available at www.drseussshop.com, powered by HP, consumers can purchase nine different posters featuring Dr. Seuss. Posters are available in 16 × 20-inch and 20 × 30-inch sizes. In addition, customers located in the Midwest can pick up these posters at select Meijer locations. The HP Image Store is one way HP retail partners like Meijer are diversifying their offerings and seeing growth and success in their photo center operations. Meijer continues to work with HP and its partners to drive exciting new products into the marketplace.

Helping schools go digital

This spring, HP and PTA will launch PTADigital.com, an online publishing service for students, teachers and families to create their own personalized photo and print products, such as customized calendars, graduation invitations, photo books and fundraising merchandise. The service will provide mail-based delivery as well as in-store pickup.

This initiative builds upon the success of the PTA Video Store, powered by HP, which allows families to access and purchase age-appropriate movies and television content in a safe and secure online environment. In conjunction with PTADigital.com, this spring PTA and HP will host "PTA Movie Night Live 2," a nationwide school movie night event.

Empowering consumers with new home printing solutions

HP's innovative consumer printers make it easier for people to tap into their creativity from the comfort of their homes. Ranging in price from $49 to $299, the newest offerings in the portfolio are designed to meet the needs and budgets of a wide variety of customers - from those who need a device that can do it all to first-time printer owners. The new lineup includes:

The HP Photosmart Premium Fax All-in-One produces vivid lab-quality photos and laser-quality documents. In addition to multiple wireless connectivity options, this device is the industry's first available Digital Living Network Alliance (DLNA) Certified printer, allowing users to print wirelessly from other connected devices at home.

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PTN Dailes HERE