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HP Large Format Printing Makes Green the New Gold at the 2009 Special Olympics World Winter Games



PALO ALTO, Calif., Feb. 2009 - HP announced the sponsorship of the 2009 Special Olympics World Winter Games taking place Feb. 7 - 13 in Boise, Idaho, to help use imagery to illustrate the empowerment of athletes.

Taking advantage of HP's complete portfolio of large format printing technologies, print service providers Splash! and Fusion Imaging have produced an estimated 50,000 square feet of environmentally sustainable signage to drape the city with pole banners, building wraps, murals, sidewalk and carpet graphics, and directional signage.

At the heart of the 2009 Special Olympics World Winter Games is the committee's mission to take steps to "green the games" and the organizers' recognition of the importance of ensuring the signage was produced with the environment in mind. To meet this goal, the committee turned to Splash! and Fusion to produce sustainable signage with HP wide-format printing technologies.

"HP is proud to sponsor the 2009 Special Olympics World Winter Games and demonstrate how HP technology enables event branding in an environmentally sustainable way," said Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, HP. "HP is committed to printing with reduced environmental impact as a part of the HP Eco Solutions program that spans product design, reuse and recycling, and energy and resource efficiency. Sponsoring the Special Olympics is another way HP exercises our commitment to sustainability, as we help communities grow by inspiring citizens to reach their full potential."

For signage printed on flexible substrates including pole banners and window installations, Splash! Events utilized the HP Designjet L65500 featuring HP Latex Inks and HP Large Format media that provide durable, odorless prints (1); sharp, vivid image quality; application versatility; and high productivity. Outdoor prints produced with the HP Designjet L65500 can withstand the weather elements and emit extremely low levels of volatile organic compounds (VOCs).(2)

To achieve low levels of VOCs for rigid signage, including carpet and sidewalk graphics, the 2009 World Winter Games worked with Fusion Imaging using the HP Scitex FB6100. Using eight UV-curable inks that reduce the environmental impact of printing, the HP Scitex FB6100 prints on almost any rigid, thick or heavy specialty media.

In an effort to reuse as much of the signage as possible, many of the signs will be passed on to local Special Olympics programs. Signage that cannot be reused will be recycled through programs such as the new HP Large Format Take-back program, which allows the Games to return flexible, large-format media to HP, postage free, for recycling.

HP offers an extensive number of recyclable substrates designed with the environment in mind. Splash! Events printed on HP Durable Banner with DuPontTM Tyvek and HP Heavy Textile Banner - both recyclable through the HP Large Format Take-back program - for much of the 2009 World Winter Games signage.

"Recognizing that Boise would be put on a world stage, we wanted to represent the Games in a world-class fashion while also being fiscally and environmentally responsible,: said Heather Hill, vice president, Marketing, 2009 Special Olympics World Winter Games. "HP's partnership really made this possible and this can set an example for future World Games and sporting events to incorporate better printing and recycling methodologies to reduce their environmental footprint."

More information on the 2009 Special Olympics World Winter Games is available at www.2009WorldGames.org.

More information about the HP Eco Solutions program is available at www.hp.com/ecosolutions.

HP and the environment

For decades HP has been an environmental leader, driving company stewardship through its HP Eco Solutions program, which spans product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy.

(1) Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor. (2) Special ventilation is not required to meet U.S. OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Ventilation equipment installation is at the discretion of the customer - no specific HP recommendation is intended. Typically no air discharge permitting is required with inks that emit extremely low levels of VOCs. Customers should consult state and local requirements and regulations.


   







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