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HP Demonstrates Power of Digital Printing with Extended Alliance, New Solutions at PhotoPlus


An HP Scitex printer.

NEW YORK, Oct. 23, 2008 - HP announced the extension of its collaboration with Magnum Photos, one of the world's most esteemed cooperatives of professional photographers, and, for the first time in North America, showcased the HP Designjet Z3200 Photo Printer, which lets creative professionals and print service providers produce gallery-quality black-and-white and color prints.

In booth 136 at PhotoPlus Expo 2008, HP featured its comprehensive portfolio of digital printing solutions designed to help creative professionals explore new business opportunities - from fine art and exhibition prints to proofing and specialty printing.

"Our relationship with Magnum Photos allows HP to work closely with photographers and drive innovation into our product portfolio that addresses the unique needs of these professionals," said Patrick Hester, director, Large Format Printing, Imaging and Printing Group, HP. "This alliance and the expansion of our HP Designjet Z series portfolio demonstrate HP's commitment to the professional photography market and to the continued development of solutions for creative professionals."

HP and Magnum Photos enable the power of storytelling

After three years of rewarding collaboration inmotion.magnumphotos.com/HP , HP has extended its agreement with Magnum Photos to produce diverse exhibitions while holding a joint presence at educational, business and cultural events throughout the world that showcase both the work of esteemed photographers and the innovation of HP's Graphic Arts solutions.

The collaboration allows Magnum Photos greater autonomy by providing photographers with the most extensive digital printing portfolio in the industry - from the HP Designjet Z series h10088.www1.hp.com/cda/gap/display/main/gap_content.jsp?zn=gap&c p=1-247-261-8462%5e160912_4000_303 that delivers long-lasting gallery-quality prints, to HP Indigo digital presses www.hp.com/go/indigo for high-quality photo books, to HP Scitex printers www.hp.com/go/scitex offering wide-format printing for large-scale, site-specific installations.

Through these innovative products, Magnum photographers redefine standards for their work prints, proofs, collectors' prints and exhibition designs. In turn, HP gains better insight into the professional photography and fine art markets to deliver the best possible solutions.

"Through imaginative eyes, Magnum photographers have long chronicled the world and we trust HP technology to help us share their work and vision," said Stuart Franklin, president, Magnum Photos. "Our photographers accept no compromises when creating their work and HP's commitment to photographers and technology is impressive. The precise color control puts printing back into the hands of photographers."

HP digital printing helps raise environmental awareness

Also at PhotoPlus Expo, HP collaborated with renowned wildlife and nature photographer Daniel J. Cox to present captivating imagery from his work with conservation group, Polar Bears International (PBI). As the lead photographer for PBI, Cox's goal is to document global climate change and its effect on the environment, specifically on polar bears.

Recognizing the importance and vision of his photography, HP collaborated with Cox to present his work with PBI to showcase fine art prints, posters, backlit displays and photo books - all printed with HP's extensive digital printing portfolio - at PhotoPlus Expo 2008. The HP gallery in booth 136 featured Cox's vibrant images printed on the HP Designjet Z3200 Photo Printer and a backlit display created with the HP Scitex TJ8500 printer that brings the images to life.

Cox also created high-quality photo books with the HP Indigo 5500 digital press, which offers environmental benefits through on-demand printing reducing the amount of overruns and wasted prints.

Continuing the transformation for creative professionals

Additionally, for the first time in North America, HP is showcased the newest addition to the Z Series Photo Printer series, the HP Designjet Z3200 Photo Printer. Continuing to change the way professional photographers, digital fine artists, graphic designers and prepress professionals create large-format prints, the HP Designjet Z3200 Photo Printer enables gallery-quality black-and-white and color prints, photographs, art enlargements, large-format designs and high-accuracy proofs that stand out and withstand the test of time.

Using a 12-ink HP Vivera www.hp.com/go/vivera pigment system - including a new HP 73 Chromatic Red Ink that enables up to 95 percent PANTONE(r) coverage,(1) an HP Quad-Black Ink set to produce smooth transitions and true neutral grays and an HP Gloss Enhancer - the HP Designjet Z3200 Photo Printer achieves a unique combination of consistently outstanding image quality and exceptional image permanence of more than 200 years.(2)

An enhanced HP Color Center Tool allows easy color calibration and profiling. Using the embedded spectrophotometer(3) and HP DreamColor Technologies h10088.www1.hp.com/cda/gap/display/main/gap_content.jsp?zn=gap&c p=1-315-371-384%5e18861_4000_100__ , users can easily generate custom ICC profiles in-house for preferred papers and specific environmental conditions to deliver print-to-print and printer-to-printer repeatability across a range of HP and compatible media. The HP Designjet Z3200 Photo Printer also enables productive operation, great ink efficiency and optical drop detection allowing users to optimize the printer's performance with automatic servicing routines.

The Designjet Z3200 Photo Printer supports more than 50 Original HP large-format printing materials designed together with HP Vivera pigment inks, from photographic and digital fine art papers to coated and display-graphic materials, including the new HP Baryte Satin Art Paper. This media offers the exceptional image quality demanded by top photography professionals. When used together, HP Baryte Satin Art Paper and HP Vivera pigment inks are ideal for printing images that have the traditional "look and feel" of classic argentic baryte papers.

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